Subject:
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Re: So why all the whining about the color changes?
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Newsgroups:
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lugnet.general
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Date:
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Sat, 20 Mar 2004 03:09:10 GMT
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Viewed:
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970 times
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In lugnet.general, David Koudys wrote:
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I say if the marketing managers feel that this’ll save TLC money, or maybe
generate some coin, then perhaps my favourite company will be around for a
longer period of time. In this day and age, with the dog eat dog world of
corporate cutthroats, I say to TLC, ‘Do what it takes to keep your Co.
going!’
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The official reason given for the color change was that new colors were less
“muddy” and would be more appealing to kids. No mention was made of the new
colors being cheaper to produce (although that hasn’t been denied). But Jake
McKee has said this:
Keep in mind that the non-AFOL consumer (especially the kids on the boards)
probably hasn’t realized there IS a color change. Many of this year’s products
aren’t out yet (Harry Potter for instance, isn’t out until the movie time around
May). If they have the products, it may take them a while to notice a
difference. If they notice a difference, I’m not sure a large percentage will
care. Think about what the creations kids build typically... many many of them
are multi-, mixed- color. Browse the galleries in the online LEGO Club, and
you’ll not see much color consistency.
If it turns out the real reason for the color change was to save money on
production, does it matter to you that TLC lied to us? It matters to me. I get
lied to by enough businesses and governments, I don’t need it from the company
that supplies my hobby.
I’ve asked this question before, and it has yet to be answered: if the color
change was intended to boost sales among kids, why hasn’t it been publicized at
all? Why did TLC try to sneak the change past its customers?
Marc Nelson Jr.
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Message is in Reply To:
 | | Re: So why all the whining about the color changes?
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| (...) Sometimes when things don't go our way, we like to yell as loud as we can in the hopes that 'the gods may be listening....' Eh, I've never been one to 'shake my fist' at the injustice of it all... waittaminit, I have, but I wouldn't get my (...) (20 years ago, 19-Mar-04, to lugnet.general, FTX)
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