Subject:
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Re: So why all the whining about the color changes?
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Newsgroups:
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lugnet.general
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Date:
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Fri, 19 Mar 2004 19:41:56 GMT
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Viewed:
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564 times
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In lugnet.general, Benjamin Medinets wrote:
(snip)
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1. There is another side to the “color doesn’t match well with my
collection theory” and that is that
a) I don’t think Lego cares about AFOL’s in general or their mounds of bricks
to start off with
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I agree here. I believe that TLC thinks that AFOLs are not a large enough
segment of the market for them to consider when making decisions about the
product line.
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b) I think they thought that consumers would either enjoy
the new colors or at least not notice the difference.
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I honestly believe that the marketing geniuses took a huge step back from the
product and merely looked at color in the conceptual sense. It was all an
exercise calculating the human response to color and the relationships of the
colors to one another, and how that response would relate to the brand. It,
unfortunately, had nothing to do with the actual toys they produced or to the
bricks the GP actually already possessed.
This is obviously one huge drawback to focusing on the brand rather than being
responsive to the consumer. Brand-building comes from producing quality
products and giving superior service-- it cannot be formulated in a lab.
JOHN
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Message is in Reply To:
 | | Re: So why all the whining about the color changes?
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| (...) Too True Dave. General Comments/Rants 1. There is another side to the "color doesn't match well with my collection theory" and that is that a) I don't think Lego cares about AFOL's in general or their mounds of bricks to start off with b) I (...) (21 years ago, 19-Mar-04, to lugnet.general, FTX)
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