Subject:
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Re: New colors and other info (ATTN JAKE)
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Newsgroups:
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lugnet.general
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Date:
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Sat, 22 Nov 2003 04:35:29 GMT
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Highlighted:
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(details)
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880 times
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Look at it like this. Coke knew that 1 in 12 of its customers in focus groups
was rabidly, militantly opposed to messing with the flavor. Coke also knew full
well that that 1 in 12 had a way of swaying the other 11 in the room, who liked
New Coke because it was more like Pepsi. They had a risk assessment that said it
was possible the change would be a disaster. They did it anyway, because a
majority of Coke drinkers thought Pepsi was just as good or better at the time.
Sound like most Lego-buying parents?
After 6 months, Coke was able to launch the sweeter Coke III in the US as
“Classic Coke” with few the wiser.
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Message has 1 Reply:
 | | Re: New colors and other info (ATTN JAKE)
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| (...) The easy way around this is simply to not use focus groups, but to poll individuals. The idea behind a focus group is to see how interaction between the participants unfolds so that you can anticipate how general public reaction might unfold. (...) (21 years ago, 22-Nov-03, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: New colors and other info (ATTN JAKE)
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| (...) Well I didn't say that they didn't ask any AFOLs, but they apparently didn't ask Jake. I am certain that he could have very quickly and inexpensively given them an idea of the kind of dismay that this would cause for a significant majority of (...) (21 years ago, 21-Nov-03, to lugnet.general, FTX)
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