Subject:
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Re: New colors and other info (ATTN JAKE)
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Newsgroups:
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lugnet.general
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Date:
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Fri, 21 Nov 2003 16:05:33 GMT
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Viewed:
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787 times
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In lugnet.general, Chris Phillips wrote:
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So if most of their customers don’t care about the colors, how does this
change help them to sell more LEGO?
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What I was implying is that most customers probably won’t be missing the old
colors. Who knows, maybe the new colors were shown to be very popular in their
studies?
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Ok, so maybe this is not a statistically significant sample base, but this is
certainly anecdotal evidence that the AFOL market is a significant factor in
LEGO’s overall sales numbers. I welcome anyone who reads this to provide
your own analysis, whether it supports or contradicts my findings.
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I don’t think anyone outside of Lego (or even inside too) can say exactly how
significant the AFOL market is, but the more important question is how does this
actually impact their sales? And that I don’t know, although I suspect it’s far,
far less (for better or worse) than people have been speculating in this thread.
I’ve seen the Lugnet poll, and while it shows that a majority of people here are
disappointed, only 5 people are threatening to give up the hobby. Nearly the
same number voted that they liked the new colors and wouldn’t miss the old ones
at all. Incidentally I didn’t vote, since I couldn’t find an appropriate choice
for myself.
Spencer
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Message has 2 Replies:
 | | Re: New colors and other info (ATTN JAKE)
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| (...) Well based on the outcry here, I think it is very clear that the old colors are very popular. (...) Out of curiosity, how would you word a poll response that you would have considered to be an appropriate choice? - Chris. (21 years ago, 21-Nov-03, to lugnet.general, FTX)
| | | Re: New colors and other info (ATTN JAKE)
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| (...) One other point, if 5 people leave the hobby, they will definitely stop buying LEGO. If the same number like the colors, does that mean that they will buy twice as much LEGO moving forward to make up for those who have left the hobby? I am one (...) (21 years ago, 21-Nov-03, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: New colors and other info (ATTN JAKE)
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| (...) So if most of their customers don't care about the colors, how does this change help them to sell more LEGO? (...) Yet it is a statistically significant sample of their worldwide market. If 85% of LUGNETters think this is a bad idea, and 100% (...) (21 years ago, 21-Nov-03, to lugnet.general, FTX)
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