Subject:
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Re: New colors and other info (ATTN JAKE)
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Newsgroups:
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lugnet.general
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Date:
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Fri, 21 Nov 2003 15:24:40 GMT
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Viewed:
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879 times
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In lugnet.general, John Spencer Rezkalla wrote:
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In lugnet.general, Ken Nagel wrote:
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LEGO is not that big, however Jake is supposed to be in the know and when it
comes to a product that is now on the shelves it can hardly be a development
classified hush hush deal. What ever he needs to know is a phone call or
email away.
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Yes, and when he found out it appears he made those internal calls and
relayed the information to us. The point I’m making is that I don’t see why
Lego PD would have to call up Jake to inform him every time a product change
is made or proposed. He doesn’t appear to occupy that sort of position at
Lego. But I don’t have to speak up for Jake’s actions, because he can do that
for himself.
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Changing a basic color that has been for generations cannot be classified as
nitpicking.
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Again it’s all relative. To you and me it is significant - but for most of
their customers I really can’t see this being an issue.
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So if most of their customers don’t care about the colors, how does this change
help them to sell more LEGO?
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Even by LEGO’s estimates AFOLs are 5% of their clientel. That ads up to a
whole bunch more than the couple hundred that are active on Lugnet.
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5% of customers, or 5% of revenue? And how many of those disappointed AFOLs
are actually going to quit the hobby or boycott Lego over this?
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The only reason these people in the know, don’t know is that they didn’t
have a clue the firestorm this would cause. They don’t know because they
havn’t decided the next step yet.
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Again I think that’s somewhat relative. A firestorm on Lugnet is an ember in
the global market.
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Yet it is a statistically significant sample of their worldwide market. If 85%
of LUGNETters think this is a bad idea, and 100% of kids don’t care either way,
why make this change?
Let’s put the 5% thing into perspective. I come from a large family, and I have
23 nieces and nephews. Of those 23, six are JrFOLs. When they come to my
house, the big attraction is my LEGO room. I can’t keep them out of there, and
I would say that my passion for the hobby has greatly influenced their own. I
purchase LEGO and DUPLO for these children on a regular basis, probably at a
rate of 1/4 of their total collections. So in my family, AFOLs represent 14% of
the number of LEGO fans by head count alone. I represent 25% of the Jr. LEGO
purchases and inspire much of the rest. And my own LEGO purchases, even when I
have been unemployed, far outweigh their parents COMBINED purchases for their
own children.
Ok, so maybe this is not a statistically significant sample base, but this is
certainly anecdotal evidence that the AFOL market is a significant factor in
LEGO’s overall sales numbers. I welcome anyone who reads this to provide your
own analysis, whether it supports or contradicts my findings.
- Chris.
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Message has 1 Reply:
 | | Re: New colors and other info (ATTN JAKE)
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| (...) What I was implying is that most customers probably won't be missing the old colors. Who knows, maybe the new colors were shown to be very popular in their studies? (...) I don't think anyone outside of Lego (or even inside too) can say (...) (21 years ago, 21-Nov-03, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: New colors and other info (ATTN JAKE)
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| (...) Yes, and when he found out it appears he made those internal calls and relayed the information to us. The point I'm making is that I don't see why Lego PD would have to call up Jake to inform him every time a product change is made or (...) (21 years ago, 21-Nov-03, to lugnet.general, FTX)
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