Subject:
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Re: New colors and other info (ATTN JAKE)
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Newsgroups:
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lugnet.general
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Date:
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Fri, 21 Nov 2003 15:05:05 GMT
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Viewed:
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842 times
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In lugnet.general, John Spencer Rezkalla wrote:
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In lugnet.general, Chris Phillips wrote:
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Exactly. Jake is in charge of Community Development. If LEGO wanted to do
some market research, why didn’t they tap into his direct contact with the
community? Jake is a walking focus group in daily contact with their most
avid consumer base. For them to have ignored this shows just how myopic the
product development team has become.
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Do you know for certain that AFOLs were not involved in the market research
and focus groups for this? It’s been pointed out that supposedly there are
many AFOLs that aren’t online here. Just because no one on Lugnet knew
beforehand...
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Well I didn’t say that they didn’t ask any AFOLs, but they apparently didn’t ask
Jake. I am certain that he could have very quickly and inexpensively given them
an idea of the kind of dismay that this would cause for a significant majority
of AFOLs. And if they did sample the AFOL community, don’t you think they would
have found statistically similar results to the (overwhelmingly negative)
responses that have appeared here on LUGNET?
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I don’t necessarily agree with your assessment that a product’s most avid
(i.e. enthusiast) consumer base provides superior market research for future
product development.
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Maybe not. But if they did ignore the enthusiast market completely when
conducting their “market research” then you would have to agree that they did
not get a truly representative sample of their customer base.
- Chris.
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Message has 1 Reply:
 | | Re: New colors and other info (ATTN JAKE)
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| Look at it like this. Coke knew that 1 in 12 of its customers in focus groups was rabidly, militantly opposed to messing with the flavor. Coke also knew full well that that 1 in 12 had a way of swaying the other 11 in the room, who liked New Coke (...) (21 years ago, 22-Nov-03, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: New colors and other info (ATTN JAKE)
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| (...) Do you know for certain that AFOLs were not involved in the market research and focus groups for this? It's been pointed out that supposedly there are many AFOLs that aren't online here. Just because no one on Lugnet knew beforehand... I don't (...) (21 years ago, 21-Nov-03, to lugnet.general, FTX)
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