Subject:
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Re: New colors and other info (ATTN JAKE)
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Newsgroups:
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lugnet.general
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Date:
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Fri, 21 Nov 2003 14:49:04 GMT
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Viewed:
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876 times
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In lugnet.general, Chris Phillips wrote:
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Exactly. Jake is in charge of Community Development. If LEGO wanted to do
some market research, why didn’t they tap into his direct contact with the
community? Jake is a walking focus group in daily contact with their most
avid consumer base. For them to have ignored this shows just how myopic the
product development team has become.
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Do you know for certain that AFOLs were not involved in the market research and
focus groups for this? It’s been pointed out that supposedly there are many
AFOLs that aren’t online here. Just because no one on Lugnet knew beforehand...
I don’t necessarily agree with your assessment that a product’s most avid (i.e.
enthusiast) consumer base provides superior market research for future product
development.
Spencer
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Message has 1 Reply:
 | | Re: New colors and other info (ATTN JAKE)
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| (...) Well I didn't say that they didn't ask any AFOLs, but they apparently didn't ask Jake. I am certain that he could have very quickly and inexpensively given them an idea of the kind of dismay that this would cause for a significant majority of (...) (21 years ago, 21-Nov-03, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: New colors and other info (ATTN JAKE)
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| (...) Exactly. Jake is in charge of Community Development. If LEGO wanted to do some market research, why didn't they tap into his direct contact with the community? Jake is a walking focus group in daily contact with their most avid consumer base. (...) (21 years ago, 21-Nov-03, to lugnet.general, FTX) !
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