Subject:
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TLG investigation 1st answers
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Newsgroups:
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lugnet.general
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Date:
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Fri, 19 Feb 1999 10:47:55 GMT
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Viewed:
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1504 times
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Hi everybody,
Thanks (again) for your overwhelming responses. I have had over 100
responses within 4 days and still counting...
A lot of questions have been asked, most of them I can't answer
unfortunately.
All questions regarding comments to be given to themes other than Lego
Technic have been ignored I'm afraid. I simply don't have the time to hunt
down the different people involved, give them your comment, recieve their
reaction, etc. For comments on Technic Sets I have given some comments
through, but not all of them.
The point is: This is an investigation. My personal wish about the outcome
(biased by the fact that I am an AFOL) is not hard to guess I suppose. The
best thing would be that this investigation would lead to some real
communication instead of one person filtering messages. So I will strive
for that.
So far I have summarized your reactions in a couple of categories:
- Acknowledgement of the AFOL-community by the Lego group
- Rereleases of old sets
- Bulk piece ordering and/or better service packs
- Better set designs by Lego
To begin with the last:
Lego develops for kids, not for adults. Kids have developed as well through
the years. Old sets simply don't sell. If you ask for better sets, you ask
for bigger sets with smaller (unprinted) bricks for yourself. My question
is: Does Model Team fill that need (if only partial)? I mean is that a good
direction?
This question is more for my own curiousity and understanding, I can't
promised feedback from the Model Team team (see above).
Bulk piece ordering/better service packs are not be commented on by me.
Rerealese of old sets. I my opinion that is a setback. It would be better
to increase the appeal of new sets, than to rerelease old sets, but maybe
collectors don't agree with me on that one.
Acknowledgement of the AFOL community. I think this the pivotal point.
Without acknowledgement nothing will change. I will try to get that message
through within Lego. Of course I can't promise anything. Lego is just a
company that has to make profit and fact is that there are more kids
playing with Lego than adults.
If anyone has comments about these statements, please feel free to respond.
Happy building
Jeroen Ottens
PM (Post Mailum) I have posted this message only at lugnet.general It seems
that this newsgroup is the most active. Maybe Todd wants a separate
newsgroup if this not appropriate?
PPM I have scanned the pictures of my tomcat (2Meg) if anyone wants to see
them, mail me at
ottens@get2net.dk
PPPM If anyone can offer me some webspace and HTML-code for putting the
pictures on the internet...
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Message has 17 Replies:
 | | Re: TLG investigation 1st answers
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| Hi Jeroen- I'm a parent. My main focus in purchasing Legos has been to purchase sets for my son. His sets span Town, Adventurers, Wild West, UFOs. He saves his allowance (for up to half a year) to purchase sets on his own, or he receives them for (...) (26 years ago, 19-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| (...) Jeroen, I think this (lugnet.general) is a good place. If it starts taking up too much of your time to read this general group, however, or if other people at LEGO Futura would like to join in or follow along and really turn this into an (...) (26 years ago, 19-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| (...) Lego may develop for kids, not adults, but Lego still spent the time, money, and other resources to make us Lego Maniacs when we were kids. It doesn't seem to make much sense to give up on a valued customer just because they reach a certain (...) (26 years ago, 19-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| (...) For a lot of people, this is true. A lot of people seem to complain about the lack of basic bricks, and also the use of decorated/specialized bricks that are only good for very special uses. However, some people also think that many old sets (...) (26 years ago, 19-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| (...) Don't forget, almost every single AFOL is a fan because they played with Lego when they were a kid. The stunning success of Mindstorms suggests that Lego aimed at adults (unintentionally in this case) will be very successful. Adults need to (...) (26 years ago, 19-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| Hi Jeroen, (...) [snip] (...) There is not that big a difference between kids and adults as you or your market research department might think, IMHO. (...) So what's that supposed to mean? The human race develops by thousands of years. IMHO kids are (...) (26 years ago, 19-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| (...) I know you won't be able to provide numbers to us, but I'd be curious to see how the newer Jr-ish style of sets sell in comparison to the older sets which were, unarguably, of better quality. As for "kids have developed as well" - if by that (...) (26 years ago, 19-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| (...) I don't collect Model Team, so this does not help me. I am a Space/Town junky so this would not be a good direction for me. (...) I think it would be a good thing to re-release old sets, but I won't hold my breath. I can't see the logistics of (...) (26 years ago, 19-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| Jeroen Ottens <ottens@get2net.dk> wrote in message news:01be5bf5$c3413b...@ottens... (...) through (...) good (...) I haven't bought any MT sets, even when I've seen great deals (like 5591 for $80ish at Zany Brainy). I like the idea of MT, but would (...) (26 years ago, 19-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| (...) I think that would be great! I really hope that this semi-official discussion can lead to something more official - even just an official statement that AFOL's _exist_ would be light years ahead of anything to-date. (...) We understand that, (...) (26 years ago, 19-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| (...) I'm not a collector, but I buy older sets because of the fantastic models they have, especially compared to much of the current line. Re-release of older sets is not as big on our lists as new sets with the same quality as the '80s line-up. I (...) (26 years ago, 19-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| Hello all, Re: Model Team/Technic Love (and frequently buy) both of them. Re: old set re-releases No, I don't like the newer sets as much as I like the older sets. But there are many things for which I prefer older to newer, not just Lego. For (...) (26 years ago, 19-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| (...) <snip> (...) Thanks for listening. I realize that you might not get anywhere with this back at work, but I definitely appreciate the effort. I have been watching a bit and decided it was time to chime in. (...) I have a question about this: if (...) (26 years ago, 20-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| Hi everybody, It seems I have forgotten one point on the list: - AFOL's spend their money on auctions instead of TLG products. Please remember, I am only a designer at Futura. I am not a high placed marketing guy. It will take me loads of effort to (...) (26 years ago, 20-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| [This followup was posted to lugnet.general and a copy was sent to the cited author.] (...) Hello! Introductions and my story first.....(apologies in advance, too, as I tend to have a very disjointed writing style...) I, too, am an AFOL. My first (...) (26 years ago, 20-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| (...) I can't find fault with either of those statements, but I must point out that developing a product for kids does not require "dumbing it down." Let's use some examples. The Star Wars movies and merchandise were not generally "dumbed down," yet (...) (26 years ago, 22-Feb-99, to lugnet.general)
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Message is in Reply To:
| | TLG investigation
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| Hi everybody, My name is Jeroen Ottens. I work at Lego Futura Technic Billund (the development department of Lego as you will probably know). ... Yes I am one of TLG ... My job is to design some of the new Lego Technic models. However I am also (...) (26 years ago, 12-Feb-99, to lugnet.general)
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