Subject:
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Re: TLG investigation 1st answers
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Newsgroups:
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lugnet.general
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Date:
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Sat, 20 Feb 1999 11:05:10 GMT
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Viewed:
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1420 times
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Hi everybody,
It seems I have forgotten one point on the list:
- AFOL's spend their money on auctions instead of TLG products.
Please remember, I am only a designer at Futura. I am not a high placed
marketing guy. It will take me loads of effort to achieve anything. I am
glad some of you (thanks Jim) acknowledge that.
Things do move. The fact that I am not doing this investigation on my own
initiative (although it happened to be very welcome by me), but that I have
an official request from my boss for this seems a clear signal to me.
But remember changing the way a whole company thinks takes some time.
Anyway, thanks again for your respones. I will do my best to convey the
points as good as possible.
Happy building,
Jeroen Ottens
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Message has 3 Replies:
 | | Re: TLG investigation 1st answers
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| (...) I think a statement like that could be read the wrong way out of context. AFOLs in general do spend a large portion of their LEGO budgets on new TLG retail products, but a growing percentage are resorting to spending money in fan-to-fan (...) (25 years ago, 20-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| (...) But not entirely. Some AFOL's might participate in auctions to be theme complete, but others also do it for the parts. Some parts are no longer available at all or in the color I want. (...) It sounds like you work where I do :) We have two (...) (25 years ago, 21-Feb-99, to lugnet.general)
| | | Re: TLG investigation 1st answers
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| (...) I have 100's of Lego sets, only about 5% came from auctions/private sales and some of those were from people who were clearing out old stock from shops. I have run a few auctions myself, but only for the purpose of purchasing more Lego! Matt (25 years ago, 22-Feb-99, to lugnet.general)
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Message is in Reply To:
| | TLG investigation 1st answers
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| Hi everybody, Thanks (again) for your overwhelming responses. I have had over 100 responses within 4 days and still counting... A lot of questions have been asked, most of them I can't answer unfortunately. All questions regarding comments to be (...) (25 years ago, 19-Feb-99, to lugnet.general)
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