Subject:
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Re: Custom Built LEGO Sets in 2002
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Newsgroups:
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lugnet.lego.direct, lugnet.general
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Date:
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Thu, 7 Dec 2000 21:41:54 GMT
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Reply-To:
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johnneal@uswest.netSAYNOTOSPAM
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Viewed:
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82 times
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Eric Kingsley wrote:
> <snip>
>
> Just a little story to reenforce this.
>
> When I was little my parents got me my first set of LEGO. Don't remember what
> it was but the got it from Sears mail order and it came in a plain brown box.
> It had those big gears in it. Anyway when I got it I loved it and it quickly
> became my favorite toy. The problem was my father was quite upset about the
> gift. Why? No Instructions included!!!
>
> See he wanted to be able to build all the models that were in the catalog
> picture. Me I didn't care I just loved to build I needed no instructions.
>
> Thats the problem now with LEGO today IMO.
But, from TLC's perspective, they need to *market* their product. A bunch of bulk
bricks is low on the excitement scale for the GP. In fact, it looks like work!
But selling a cool model or set, packaging it with flashy photos, colors, and cool
scenery, etc., and offering it as a spring board is still the best way to market
LEGO IMO. *Then*, once kids are hooked on the concept of LEGO, TLC is poised to
keep them, as customers who want to build their own MOCs, with their bulk
service. People need a goal or an idea. Heck, if there weren't any sets, from
where would the impetus to create new elements come? I would bet that if LEGO
stopped selling sets tomorrow and only offered bulk of every element, groups such
as the Guild of Bricksmiths *would thrive* filling the void with cool models.
Why? Some people just like the *building* aspects, but don't necessarily desire
the creation aspects.
(disclaimer: IANAMG) [1]
-John
[1] marketing genius
> There are not enough large Basic
> sets out there that encourage imagination. Today it is mostly about the sets
> and building the set like it is on the box and not as much about creativity and
> like Sheree says "thinking outside the box".
>
> Eric "Sets are just a source of parts" Kingsley
>
> The New England LEGO Users Group
> http://www.nelug.org/
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Message is in Reply To:
 | | Re: Custom Built LEGO Sets in 2002
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| In lugnet.lego.direct, Sheree Rosenkrantz writes: <snip> (...) Just a little story to reenforce this. When I was little my parents got me my first set of LEGO. Don't remember what it was but the got it from Sears mail order and it came in a plain (...) (24 years ago, 7-Dec-00, to lugnet.lego.direct, lugnet.general)
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