Subject:
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Re: Scans of 1960's ads
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Newsgroups:
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lugnet.general
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Date:
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Wed, 26 Apr 2000 21:12:35 GMT
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Viewed:
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813 times
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In lugnet.general, Todd Lehman writes:
> They actually say:
>
> "Give your child enough Lego® and his imagination may get carried away."
>
> and:
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> "It would take about three thousand boxes of Lego to build a giant
> elephant like this..."
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> I wonder what year they decided that "Lego" was no longer the toy but the
> brand?
>
> I always think of those Susan Williams statements on the backs of the catalogs
> when I was a kid -- they said we should call the toy "LEGO bricks" or "LEGO
> building bricks," etc. :)
I'll bet that the change came when Lego reacquired the Samsonite License in
'73 and decided that they needed to more carefully control their trademark.
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Message is in Reply To:
 | | Re: Scans of 1960's ads
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| (...) I find the text on the elephant page historically interesting, BTW! :) (URL) actually say: "Give your child enough Lego® and his imagination may get carried away." and: "It would take about three thousand boxes of Lego to build a giant (...) (25 years ago, 25-Apr-00, to lugnet.general)
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