Subject:
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Re: Scans of 1960's ads
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Newsgroups:
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lugnet.general
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Date:
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Tue, 25 Apr 2000 02:50:40 GMT
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Viewed:
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999 times
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In lugnet.general, Jim Hughes writes:
> http://w3.one.net/~hughesj/technica/history/history_60.html
Wow, great stuff!
I find the text on the elephant page historically interesting, BTW! :)
http://w3.one.net/~hughesj/technica/history/1960/1968_2.html
They actually say:
"Give your child enough Lego® and his imagination may get carried away."
and:
"It would take about three thousand boxes of Lego to build a giant
elephant like this..."
I wonder what year they decided that "Lego" was no longer the toy but the
brand?
I always think of those Susan Williams statements on the backs of the catalogs
when I was a kid -- they said we should call the toy "LEGO bricks" or "LEGO
building bricks," etc. :)
--Todd
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Message has 2 Replies:
 | | Re: Scans of 1960's ads
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| (...) [snip] (...) Interesting question. Maybe that one just slipped by their lawyers. :) It's interesting to note that this supports the "Lego as plural noun for Lego" camp (ie most diehard online Lego fans). Since current documents say that Lego (...) (25 years ago, 25-Apr-00, to lugnet.general)
| | | Re: Scans of 1960's ads
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| (...) I'll bet that the change came when Lego reacquired the Samsonite License in '73 and decided that they needed to more carefully control their trademark. (25 years ago, 26-Apr-00, to lugnet.general)
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Message is in Reply To:
| | Scans of 1960's ads
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| Hi: I just finished scanning all of my 1960's Lego ads (well all 5 of them!) and thought that they came out good enough to post. Temporarily they are secretly embedded in my Technic site at: (URL) finally figured out how to properly tile multiple (...) (25 years ago, 25-Apr-00, to lugnet.general) !!
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