Subject:
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Re: News article about Imagination Centers
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Newsgroups:
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lugnet.general
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Date:
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Sat, 11 Mar 2000 15:52:03 GMT
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Viewed:
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3713 times
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In lugnet.general, Adrian Egli writes:
<<Snip>>
> In 1992, Lego unveiled an Imagination Center at Minnesota's behemoth Mall of
> America. Two years ago, it set up a similar store at a Disney retail
> complex in Orlando, Fla. the company also dabbled in outlet malls, opening
> stores last year in Virginia and Georgia.
> In the end, Lego chose the Imagination Center concept. Large by mall
> standards -each store is 4000 to 5000 square feet- Imagination Centers are
> like miniature theme parks. Packed with play areas for kids and elaborate
> Lego-brick displays, they're designed to make shoppers say 'Wow, that's what
> I could do if I only had 50,000 bricks', Haviluk said.
I hope that doesn't mean that the "dabbling" started at the Lego Outlet Malls
is going to stop! Go ahead with the LIC's but don't mess with the Outlets.
PLEASE!
Chris <><
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Message is in Reply To:
 | | News article about Imagination Centers
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| There was an article in the business section of the San Diego Union-Tribune today(March 10) about LEGO planning to open more Imagination Center stores across the country(ONE NOTE: not where yet!). Here it is: "Lego to build brand with Imagination (...) (27 years ago, 10-Mar-00, to lugnet.general)
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