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Subject: 
Re: News article about Imagination Centers
Newsgroups: 
lugnet.general
Date: 
Mon, 13 Mar 2000 22:28:48 GMT
Viewed: 
1743 times
  
In lugnet.general, Adrian Egli writes:
<snip1>

'We hope to have 12 to 15 Imagination Centers in the next 12 to 36 months',
said Bill Haviluk, president of Lego's Global Family Attractions.'There's
been a gradual movement over time to become more entertainment-oriented in
retail, and Lego brings a great demographic to any retail environment.'

<snip2>

One question:  Where is LEGO going to get good people to work at all these
stores?  The job market is tight, LEGO is too cheap to pay people competitive
wages, there aren't enough adult LEGO fanatics willing to work a second job -
they'll end up with a bunch of kids with no loyalty to the company, who will
jump to a different job if they can get an extra 25 cents/hour.

I've seen it happen at LIC Mall of America - they're hiring people who have
never even built a LEGO set.  What good is that?  Are these people qualified
to represent "The Brick" to thousands of visitors a year?

Question to all of LUGNET:  Would you want to shop at a store where you knew a
LOT more about their products than the employees?  Would you want them trying
to answer your questions?

JohnG, GMLTC (and former LIC MoA employee...)



Message has 1 Reply:
  Re: News article about Imagination Centers
 
John, (...) I shop at stores all the time that the employees know little to nothing about the product. Most companies have too in order to have anyone working there. I for one would drop my second job in a minute to work in a LEGO store. I enjoy the (...) (25 years ago, 13-Mar-00, to lugnet.general)

Message is in Reply To:
  News article about Imagination Centers
 
There was an article in the business section of the San Diego Union-Tribune today(March 10) about LEGO planning to open more Imagination Center stores across the country(ONE NOTE: not where yet!). Here it is: "Lego to build brand with Imagination (...) (25 years ago, 10-Mar-00, to lugnet.general)

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