| |
"Timothy D. Freshly" wrote:
<snip>
>
> [1] On a related topic, I really dislike and disagree with the assumption
> that less pieces per set are needed to hold the interest of today's child.
> To me, this is completely backwords. True, some children would be turned
> off by more complex set designs but, in the long run, it would be better to
> lose a few short attention span children, then to lose a lot of others who
> would be challenged and enthralled by the possibilities (as I imagine all of
> us AFOLs are - why else would we be so loyal?) Lego - don't play to the
> lowest common denominator! It's OK to focus on a higher quality consumer (I
> would venture to guess that a higher quality consumer is also a very loyal
> consumer - by "quality" I mean a consumer who realizes the potential of the
> product and is stimulated and encouraged by the possibilities, rather than
> turned away because it is "too hard" or "too challenging").
The world continues to change. I work at a university where some of the
buildings were built brick by brick by masons who were most likely proud
of their work and effort. There are cornerstones on some of them with
the date of completion. These buildings are, of course, the older
buildings on campus and the heat is faulty in the wintertime, there is
no air conditioning in the summertime, etc. Meanwhile the steel and
glass buildings that are being erected now are much more comfortable and
desirable for the students here...but they are artless. We shop in
warehouse-like supercenters that are raised practically overnight and
will be razed just as soon as their purpose expires. We live in a
disposable society where the values that used to be honored are not the
ones that count so much anymore. Tradition is flying out the
window...and it's not all bad. We are learning new ways of thinking and
interacting...we're growing digital and fast in our way of being. TLC
is doing the same. Children of the '60s and '70s could relate to
construction and building...and it was nice to while away an afternoon
modeling what was happening in the real world (construction of buildings
and infastructure). Today's children are also modeling the real
world...by playing computer games and such. I think there is a happy
medium, and it's one TLC is very aware of...they are trying to combine
digital and realk-world modelling so that children can experience
both...with their product as a bridge between the two ways of thinking.
--
Thomas Main
main@appstate.edu
|
|
Message has 2 Replies:
 | | Re: zactly
|
| Thomas Main <main@appstate.edu> wrote in message news:3A646922.9F1517...ate.edu... (...) assumption (...) child. (...) turned (...) to (...) who (...) all of (...) consumer (I (...) loyal (...) the (...) than (...) Thomas: Well said. I'm not (...) (24 years ago, 16-Jan-01, to lugnet.dear-lego, lugnet.general)
| | | Re: zactly
|
| Thomas, Interesting way to look at this, it really got me thinking. Thanks for posting your thoughts on this. -Andy Lynch ----- Original Message ----- From: "Thomas Main" <main@appstate.edu> (...) (24 years ago, 16-Jan-01, to lugnet.dear-lego, lugnet.general)
|
Message is in Reply To:
| | Re: zactly
|
| Paul Hartzog <panarchy23@yahoo.com> wrote in message news:G72I40.IGJ@lugnet.com... [snip] (...) It seems to me that the loss of market share is caused primarily by three things: (1) the expansion of Lego into "non-brick" products; (2) divergence (...) (24 years ago, 12-Jan-01, to lugnet.dear-lego, lugnet.general)
|
19 Messages in This Thread:
 
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
This Message and its Replies on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
