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 Dear LEGO / 2828
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Subject: 
Re: zactly
Newsgroups: 
lugnet.dear-lego, lugnet.general
Date: 
Tue, 16 Jan 2001 17:48:59 GMT
Viewed: 
1613 times
  
Thomas Main <main@appstate.edu> wrote in message
news:3A646922.9F151782@appstate.edu...
"Timothy D. Freshly" wrote:

<snip>

[1]  On a related topic, I really dislike and disagree with the • assumption
that less pieces per set are needed to hold the interest of today's • child.
To me, this is completely backwords.  True, some children would be • turned
off by more complex set designs but, in the long run, it would be better • to
lose a few short attention span children, then to lose a lot of others • who
would be challenged and enthralled by the possibilities (as I imagine • all of
us AFOLs are - why else would we be so loyal?)  Lego - don't play to the
lowest common denominator!  It's OK to focus on a higher quality • consumer (I
would venture to guess that a higher quality consumer is also a very • loyal
consumer - by "quality" I mean a consumer who realizes the potential of • the
product and is stimulated and encouraged by the possibilities, rather • than
turned away because it is "too hard" or "too challenging").


The world continues to change.  I work at a university where some of the
buildings were built brick by brick by masons who were most likely proud
of their work and effort.  There are cornerstones on some of them with
the date of completion.  These buildings are, of course, the older
buildings on campus and the heat is faulty in the wintertime, there is
no air conditioning in the summertime, etc.  Meanwhile the steel and
glass buildings that are being erected now are much more comfortable and
desirable for the students here...but they are artless.  We shop in
warehouse-like supercenters that are raised practically overnight and
will be razed just as soon as their purpose expires.  We live in a
disposable society where the values that used to be honored are not the
ones that count so much anymore.  Tradition is flying out the
window...and it's not all bad.  We are learning new ways of thinking and
interacting...we're growing digital and fast in our way of being.  TLC
is doing the same.  Children of the '60s and '70s could relate to
construction and building...and it was nice to while away an afternoon
modeling what was happening in the real world (construction of buildings
and infastructure).  Today's children are also modeling the real
world...by playing computer games and such.  I think there is a happy
medium, and it's one TLC is very aware of...they are trying to combine
digital and realk-world modelling so that children can experience
both...with their product as a bridge between the two ways of thinking.

--
Thomas Main
main@appstate.edu

Thomas:

Well said.  I'm not advocating that Lego shoot to only please the "best and
brightest", but I hate to see them (IMO) pandering to the lowest common
denominator.  Finding the happy medium that you describe is essential to
long term viability as a company.

Tim



Message is in Reply To:
  Re: zactly
 
(...) <snip> (...) The world continues to change. I work at a university where some of the buildings were built brick by brick by masons who were most likely proud of their work and effort. There are cornerstones on some of them with the date of (...) (23 years ago, 16-Jan-01, to lugnet.dear-lego, lugnet.general)

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