Subject:
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Re: Why SW isn't Jr-ized? (was Re: It's Time AFOL Take Action!)
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Newsgroups:
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lugnet.general, lugnet.starwars
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Date:
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Wed, 12 Jan 2000 14:18:25 GMT
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Viewed:
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40 times
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In lugnet.general, James Brown writes:
> In lugnet.build, Patrick Leahy writes:
> > > PS. Star Wars appears to be the exception. I hope that TLG realizes that
> > > the set design means as much (if not more) to their goods sales as does the
> > > Star Wars license. The Star Wars line also shows that TLG can produce good
> > > sets (piece-wise and design-wise) at affordable prices. Hopefully, this
> > > catches back on to other themes.
> > IMO, if TLG doesn't cut it out with the "sell to the impatient ones" plan
> > soon, kids will become more and more used to it, until the whole thing is
> > screwed. I think TLG is making the kids impatient by getting them used to
> > such juniorized faliures of sets as they've been selling recently. I do
> > agree entirely, however, that the Star Wars sets are still excellent. Perhaps
> > those are their sets for AFOLs?
> It occures to me to wonder: Perhaps the SW sets aren't Jr-ized because LEGO
> could be certain of selling enough to make a good profit, even with a narrower
> margin?
> Perhaps LEGO's market analysis indicates that in general they need to have X
> %profit to make money on a given set, which is what drives the lower piece
> counts and simplified constrution. Knowing they would sell enough of the SW
> sets to make a good profit even with a lower margin allowed them more leeway
> in the design. Just a thought...
> James
> http://www.shades-of-night.com/lego/
I've been wondering why the Star Wars sets remain unaffected as well. It may be
due in part to the control that the merchandising division of Lucasfilm exerts
over TLC's designs. I've read that many of the toys that Hasbro/Kenner produces
are closely reviewed by Lucasfilm for quality and realism. But that doesn't
mean that there isn't a lot of crappy merchandise out there with Star Wars
branded on it.
The higher quality toys seem to come from the companies that have greater
visiblity and market penetration, so there may be a tighter control over the
toys they produce.
Jim
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Message is in Reply To:
37 Messages in This Thread: ![It's Time AFOL Take Action! -Ian Sinclair (30-Sep-99 to lugnet.build, lugnet.general, lugnet.robotics, lugnet.space, lugnet.technic, lugnet.trains)](/news/x.gif) ![](/news/246.gif) ![Re: It's Time AFOL Take Action! -Chris Phillips (30-Sep-99 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: It's Time AFOL Take Action! -Larry Pieniazek (30-Sep-99 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: It's Time AFOL Take Action! -Jeremy Sproat (30-Sep-99 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: It's Time AFOL Take Action! -Tom Stangl (1-Oct-99 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: It's Time AFOL Take Action! -Christian Holtje (30-Sep-99 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: It's Time AFOL Take Action! -Todd Lehman (30-Sep-99 to lugnet.general, lugnet.admin.general)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: It's Time AFOL Take Action! -Peter Abrahamson (30-Sep-99 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: It's Time AFOL Take Action! -Ian Sinclair (2-Oct-99 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: It's Time AFOL Take Action! -Richard Dee (2-Nov-99 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: It's Time AFOL Take Action! -Adrian Drake (2-Nov-99 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![Re: It's Time AFOL Take Action! -Richard Franks (2-Nov-99 to lugnet.general)](/news/x.gif) ![](/news/46.gif) ![Re: It's Time AFOL Take Action! -Lindsay Frederick Braun (3-Nov-99 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/268.gif) ![Playboy Article (Re: It's Time AFOL Take Action!) -Stuart Curtis (15-Nov-99 to lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: It's Time AFOL Take Action! -David Eaton (15-Nov-99 to lugnet.off-topic.fun)](/news/x.gif) ![](/news/46.gif) ![Re: It's Time AFOL Take Action! -Eric Kingsley (15-Nov-99 to lugnet.off-topic.fun)](/news/x.gif) ![](/news/46.gif) ![Re: It's Time AFOL Take Action! -Stuart Curtis (17-Nov-99 to lugnet.off-topic.fun)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![(Cancelled)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: It's Time AFOL Take Action! -Zack Pharr (3-Nov-99 to lugnet.build, lugnet.general, lugnet.robotics, lugnet.space, lugnet.technic, lugnet.trains)](/news/x.gif) ![](/news/246.gif) ![RE: It's Time AFOL Take Action! -Ralph Hempel (3-Nov-99 to lugnet.build, lugnet.general, lugnet.robotics, lugnet.space, lugnet.technic, lugnet.trains)](/news/x.gif) ![](/news/246.gif) ![Re: It's Time AFOL Take Action! -Dave Baum (3-Nov-99 to lugnet.build, lugnet.general, lugnet.robotics, lugnet.space, lugnet.technic, lugnet.trains)](/news/x.gif) ![](/news/46.gif) ![Re: It's Time AFOL Take Action! -lego-robotics@crynwr.com (Chris Osborn) (3-Nov-99 to lugnet.robotics)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: It's Time AFOL Take Action! -Ian Sinclair (3-Nov-99 to lugnet.build, lugnet.general, lugnet.robotics, lugnet.space, lugnet.technic, lugnet.trains)](/news/x.gif) ![](/news/246.gif) ![Re: It's Time AFOL Take Action! -Zack Pharr (3-Nov-99 to lugnet.build, lugnet.general, lugnet.robotics, lugnet.space, lugnet.technic, lugnet.trains)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![(Cancelled)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/268.gif) ![Re: It's Time AFOL Take Action! -Gary R. Istok (3-Nov-99 to lugnet.build, lugnet.general, lugnet.robotics, lugnet.space, lugnet.technic, lugnet.trains)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: It's Time AFOL Take Action! -Lindsay Frederick Braun (3-Nov-99 to lugnet.build, lugnet.general, lugnet.robotics, lugnet.space, lugnet.general)](/news/x.gif)
![](/news/x.gif) ![](/news/28.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: It's Time AFOL Take Action! -Richard Marchetti (3-Nov-99 to lugnet.build, lugnet.general, lugnet.robotics, lugnet.space, lugnet.technic, lugnet.trains)](/news/x.gif)
![](/news/x.gif) ![](/news/268.gif) ![Re: It's Time AFOL Take Action! -Patrick Leahy (8-Jan-00 to lugnet.space)](/news/x.gif) ![](/news/46.gif) ![Re: It's Time AFOL Take Action! -Jonathan Reynolds (8-Jan-00 to lugnet.space)](/news/x.gif) ![](/news/46.gif) ![Re: It's Time AFOL Take Action! -Patrick Leahy (8-Jan-00 to lugnet.space)](/news/x.gif)
![](/news/x.gif) ![](/news/68.gif) ![Re: It's Time AFOL Take Action! -Dan Simonson (10-Jan-00 to lugnet.build, lugnet.general, lugnet.robotics, lugnet.space, lugnet.technic, lugnet.trains)](/news/x.gif) ![](/news/46.gif) ![Re: It's Time AFOL Take Action! -Timothy D. Freshly (11-Jan-00 to lugnet.build, lugnet.general, lugnet.robotics, lugnet.space, lugnet.technic, lugnet.trains)](/news/x.gif) ![](/news/246.gif) ![Re: It's Time AFOL Take Action! -lego-robotics@crynwr.com (Russell Nelson) (11-Jan-00 to lugnet.robotics)](/news/x.gif)
![](/news/x.gif) ![](/news/x.gif) ![](/news/68.gif) ![Re: It's Time AFOL Take Action! -Patrick Leahy (12-Jan-00 to lugnet.build, lugnet.general, lugnet.robotics, lugnet.space, lugnet.technic, lugnet.trains)](/news/x.gif) ![](/news/46.gif) ![Why SW isn't Jr-ized? (was Re: It's Time AFOL Take Action!) -James Brown (12-Jan-00 to lugnet.general, lugnet.starwars)](/news/x.gif) ![](/news/46.gif) ![You are here](/news/here.gif)
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