Subject:
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Re: 10123 Cloud City
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Newsgroups:
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lugnet.starwars
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Date:
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Mon, 11 Aug 2003 05:14:55 GMT
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Viewed:
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1510 times
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In lugnet.starwars, Rick Clark wrote:
> My understanding is that this is not so much a tradition, as it is a
> necessity. LD does not have the budget or the authority to commission new
> molds.
Yeah, well, even with rapid-prototyping (which we know they're using), new
mold designs aren't cheap. S@H exclusives have a much more limited consumer
base than retail releases, and anything that sells well enough through S@H to
justify making new molds is probably going to sell well enough to justify at
least being shipped as a retail exclusive, if not a general release.
> Not nearly as annoying as not releasing it at all, which is what probably
> would've happened if LD hadn't created the set. And I don't know that they've
> ever released two $100 Star Wars sets at retail at the same time.
Millennium Falcon, UCS TIE Interceptor, and UCS X-Wing in 2000, all within
the same month, IIRC. Okay, yeah, the X-Wing wasn't $100. It was $150. They
also released the DSDK ($100) in the same year, but I can't remember what month
it came out (I know it came out after the UCS sets though). 1999 also saw both
the Mos Espa Podrace ($90) and the DDK ($100). 2001 had Darth Maul ($150) and
the RBR ($200). 2002 had Yoda ($100) and the ISD ($300). Granted, the 2001 and
2002 sets were all released exclusively to S@H when they first came out, so the
AT-AT is the first $100+ set to go straight to retail since the DSDK...which
ironically was designed to build an AT-AT as well.
> I'm pretty sure the retailers would be unwilling to stock both.
Given how bad they've been at stocking new $5 SW action figures, I'm
surprised that they're even stocking the AT-AT. Especially when you look at the
sheer number of new sets this year.
> On the other hand, if LD sells 10,000 units the first month, and takes
> backorders for another 10,000, you might well see it show up on some retail
> shelves (like the Santa Fe).
That's basically what happened to the RBR. Notice Darth Maul hasn't made
it to retail yet...
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Message has 1 Reply:
 | | Re: 10123 Cloud City
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| i don't think you guys are differentiating the releases from both LEGO Direct and TLC properly. LEGO direct items are S@H and LEGO Retail exclusive items, and i guess it goes into a trial period before retailers opt to carry them, like the RBR, (...) (21 years ago, 11-Aug-03, to lugnet.starwars)
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Message is in Reply To:
| | Re: 10123 Cloud City
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| (...) My understanding is that this is not so much a tradition, as it is a necessity. LD does not have the budget or the authority to commission new molds. <snip> (...) Not nearly as annoying as not releasing it at all, which is what probably (...) (21 years ago, 10-Aug-03, to lugnet.starwars)
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