Subject:
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Re: The Daily Rant
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Newsgroups:
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lugnet.off-topic.fun
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Date:
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Mon, 14 Jun 1999 17:35:11 GMT
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Viewed:
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342 times
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In lugnet.off-topic.fun, Jeremy H. Sproat writes:
> Follow-up:
>
> I am starting to buy in to the market experiment argument. Up until about a
> week ago, all the on-air contests were of the "caller number seven" nature.
> Now all of a sudden, at least five or six radio stations have switched to
> another format ("if we say your name, call us within seven minutes"). This
> is highly suspicious. It is easy, in elegant diction, to call it an
> innocent fiction...
Yup. Know your audience before they listen, know your customers before they
walk in.
"Sign up to win (and see a lot of ads in the process) from your more music,
less privacy station, Y104.3! Fill out our entry form (which includes yielding
every piece of info from your daytime phone number to your current white-cell
count)."
One method which I'm surprised of which I've never heard tried on the air is,
"Listen to the break, and when we ask for the name and product or service of
the fourth sponsor, be the ninth caller with the correct answer and win $1000!"
But it's bigger than that now: we used to sell audience... now we can sell
information about them.
-Tom McD.
when replying, "You're listening to Spamcake 107.9... any closer to the end of
the dial, and we'd fall off.."
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Message is in Reply To:
 | | Re: The Daily Rant
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| Follow-up: I am starting to buy in to the market experiment argument. Up until about a week ago, all the on-air contests were of the "caller number seven" nature. Now all of a sudden, at least five or six radio stations have switched to another (...) (25 years ago, 14-Jun-99, to lugnet.off-topic.fun)
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