Subject:
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Re: The Daily Rant
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Newsgroups:
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lugnet.off-topic.fun
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Date:
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Thu, 10 Jun 1999 05:30:42 GMT
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Viewed:
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306 times
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In lugnet.off-topic.fun, Jeremy H. Sproat writes:
> Hey all,
>
> Fume. Arg. Spit. Gurgle.
Uh, Mr. Sproat.. your mic is on. :)
> The music radio stations here do what they call "45-minute music sets",
> where they play 45 minutes of music followe dby 15 minutes (!) of
> commercials.
Gak! Sounds like the corporate newbies have taken over (again). While a
certain amount of predictability is nice for listeners, who knows if they'll
tune back in once the commercial stopset is over? It might even be some stupid
corporate experiment taking place in a medium market next to a big ol' salty
lake. Could also be a planned-out short-lived gimmick. Omigosh, another
gimmick in radio... ;O <yawn>
> Now, while the DJ will never cut in to tell you what you've
> been listening to, they'll intersperse the music with minute-long station
> ID's, and not just a few more commercials (1).
"Here at your Favorite At-Work Station Digital Power Good Time Hits Q103.7,
Your Fresh More Music FM, we like to talk a lot about how we talk less than
the other guys. In fact, if you listen all day, you'll note that we play more
music than any other [...]"
> Every music station in
> northern Utah that I've listened to will do this.
Just because it's on every station you'll listen to doesn't necessarily mean
all those stations are owned by different corporations. Vast conspiracy? Yes;
by those that think they'll make more money in the short term, when they'll
actually slowly poison the medium in the long term. You thought there was
nothing on before? Just wait: corporations are asking again to stretch the
currents limits on the amount of stations owned in a market.
> Complaints:
>
> a) It took me the better part of two weeks to find out the name of a new
> song I liked.
"We can't stop the music; we're in another 45 minute power play. Now, here's
another song you should know, from the station that makes you feel stupid."
> b) In a 45-minute music set, you'll hear probably 30-35 minues of music and
> 10-15 minutes of commercials and station ID's.
That's so you won't forget which station you're not listening to anymore :)
> Is this practice the height of laziness, or what? Is this common elsewhere?
Not laziness per se. Someone is experimenting most likely. If the experiemnt
succeeds, it'll be taken to a larger market. Non-radio people making non-radio
decisions. But there's large potential for a gimmick here.
Either that or someone feels he "knows" his market. This has the potential to
be laughable, considering that many of these guys haven't even grown up where
their station is. I've seen a few hot shot out-of-town program directors come
and go, and not very many of them can program here in the San Francisco
market. We are very snobby. I call SF the nation's biggest medium market :)
Many types of broadcasting have been attempted and there is nothing new under
the sun. The hard part of this poor programming tactic is that it *will*
decrease ratings eventually, and therefore cume. While that's hard enough to
sell to advertisers, how you could they possibly want their spot buried in a
huge poo-pile listened to by no one? One strong way to win on the radio is to
be the first one done with commericials in any given hour.
> Second rant: Writing InstallShield apps. 'Nuff said.
Make one for radios that'll mute the audio when spots come on. :) Someone
once made a black box that screened commercials out from TV broadcasts. He
tried to sell the thing, but oddly (and altruistically) enough, no one would
broadcast his ad. Once it was installed, you'd never see another commercial.
How many stations would want that?
> 1. The DJs probably put on an hour's worth of tape and go play foozball in
> the mean-time.
Dang. I need one of those in my studio. I just read Lugnet and RTL during long
songs.. Though I did build my first Speeder Bike Set in the studio.
> Darth Maul Lives
I heard he took 2nd place at a cheeseburger eating contest out here in
Stockton..
-Tom McD.
when replying, the spamcakes just keep on comin..
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Message has 2 Replies:
 | | Re: The Daily Rant
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| Tom McDonald wrote in message ... (...) My "ad breaks" consist largely of "WinAmp - it really whips the llamas ass" "DJ no ego - back to the music" and "RDU - a radio station". All of which are MP3s that I've scrounged or recorded for my own (...) (25 years ago, 10-Jun-99, to lugnet.off-topic.fun)
| | | Re: The Daily Rant
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| Tom McDonald wrote: <snip. I love it when an expert gets wound up on stuff, you learn a lot of neat stuff about the ins and outs of a particular biz. Thanks, Tom!> (...) Is that a word? (URL) up short. But it suggests fume, came, come, and cute (...) (25 years ago, 10-Jun-99, to lugnet.off-topic.fun)
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Message is in Reply To:
| | The Daily Rant
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| Hey all, Fume. Arg. Spit. Gurgle. The music radio stations here do what they call "45-minute music sets", where they play 45 minutes of music followe dby 15 minutes (!) of commercials. Now, while the DJ will never cut in to tell you what you've been (...) (25 years ago, 9-Jun-99, to lugnet.off-topic.fun)
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