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Subject: 
Re: Lego Stories (was Re: Remote Control Figures? (Was Re: Bionicle Sets))
Newsgroups: 
lugnet.general, lugnet.off-topic.debate
Date: 
Fri, 2 Feb 2001 19:33:23 GMT
Viewed: 
28 times
  
"Jonathan Lill" <jonathanl@myriadweb.com> wrote in message
news:G853FG.2ID@lugnet.com...
In lugnet.general, Timothy D. Freshly writes:
[snip]

I ask these questions because I know ifr I like what Lego is doing or not
but I wonder constantly whether it is only my perspective as an adult and • my
nostalgia for the toy I had as a child that is creating my opinion of the
company today.

Other's thoughts on this would be appreciated.

Jonathan

This is a good point.  It is difficult now as an adult not to impose our
desire for more complexity, more complete sets, etc. onto Lego.  I always
TRY to remember that the primary market is children (although I believe that
AFOLs constitute a larger percentage of that market than Lego attributes).

I also realize that Lego is trying to capture as broad of range of customers
as possible and probably feels as if the background stories and names are
more appealing to today's children and more likely to grab their attention.
I guess I'm just fearful that for many children today, a "Princess Storm"
minifig will ALWAYS be Princess Storm and will NEVER be anything else in
their minds.  That type of self-imposed limits is not what Lego should be
about.

Tim



Message has 1 Reply:
  Re: Lego Stories (was Re: Remote Control Figures? (Was Re: Bionicle Sets))
 
(...) If I were an executive at LEGO I would not consider the AFOL market a group to which to cater. AFOLs are only incidental to the core market and marketing that LEGO has developed over DECADES. AFOLs may just be a temporary anomaly. Yes, we seem (...) (24 years ago, 2-Feb-01, to lugnet.general, lugnet.off-topic.debate)

Message is in Reply To:
  Re: Lego Stories (was Re: Remote Control Figures? (Was Re: Bionicle Sets))
 
(...) I hope my ambivalence on the subject is clear. I, too, have always preferred the minifigures without names and without predefined stories, enemies, etc. However is the pleasure I take in the Star Wars line based solely on the strength of the (...) (24 years ago, 2-Feb-01, to lugnet.general, lugnet.off-topic.debate)

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