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 LEGO Company / LEGO Direct / 4278
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Subject: 
Re: Going once, going twice, sold!
Newsgroups: 
lugnet.lego.direct
Date: 
Wed, 3 Apr 2002 13:41:07 GMT
Viewed: 
743 times
  
In lugnet.lego.direct, Eric Brok writes:

LEGO Direct (and Jake in particular) has earned a lot of credit in our AFOL
community. To me this is the only explanation why first reactions to this
announcement weren't severely critical.
LEGO, both Billund and Direct, have been doing quite surprising things in
recent years. Think of product lines like Scala dress dolls, ZNAP,
Mindstorms, Bionicle, Jack Stone and Galidor. Think of bussines cases like
the Mosaic, Bulk Bricks, Internet-only Sculptures, revived Classics, a
numbered limited-edition item (Santa Fe), and even an official MOC set.

With the hope of more to come. :-)

As any AFOL I'm very positive about some developments and very critical
about others. Whenever I hear myself complaining, I am quick to tell people:
'Whatever good or bad moves LEGO makes, in any case it keeps the hobby
interesting.'

I can do without the interest introduced by Galidor, but I digress.

But in this paticular case I can't help to feel offended. A large-production
company deliberately limits a certain production run and artificially
creates a collectors-item and then sells it to the highest bidder. To my
taste it's indecent and it takes us customers for fools.

Not sure I agree. The parts will be freely available since once the numbered
edition is done (and it seems to be done now), there will be an unrestricted
unnumbered edition released. This seems to satisfy the collectors AND those
who want many copies to part out or whatever. (and if you're both, like
me... oh happy day!)

LEGO should run this kind of auctions:
- for charity (their production costs of Santa Fe 001 to 010 were about zero)

Not sure that this would help defuse anything, we had insensitive twits show
up here and slam them in quite hurtful ways for their charity auctions when
they did that. So if it doesn't help, why bother?

- for items they can't possibly offer in larger numbers, such as art
projects from the archives or whatever.

Ofcourse I understand a company is free to try whatever bussines case they
choose, and LEGO is a free enterprise. But that doesn't mean we should
encourage it either.

An easy way not to encourage it is not to bid.



Message has 2 Replies:
  Re: Going once, going twice, sold!
 
(...) *sigh* I assume this refers to me? Let's be clear on this, I have no problem with anyone giving time or money to any worthy cause - I do both. My "insensitive" comments related to those who wish to benefit themselves by giving a token amount (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)
  Re: Going once, going twice, sold!
 
I was told by someone at S@H that the #ed SFs were pulled from the site because they are out of them in any country that had them EXCEPT the US. This was yesterday, though, so if you are in the US and still want to try for #ed ones, I suggest you (...) (23 years ago, 4-Apr-02, to lugnet.lego.direct)

Message is in Reply To:
  Re: Going once, going twice, sold!
 
LEGO Direct (and Jake in particular) has earned a lot of credit in our AFOL community. To me this is the only explanation why first reactions to this announcement weren't severely critical. LEGO, both Billund and Direct, have been doing quite (...) (23 years ago, 3-Apr-02, to lugnet.lego.direct)

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