LEGO Direct : 4235


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Subject:	Re: legends space set, my thoughts as to the reasoning based on what brad has said
Newsgroups:	lugnet.space, lugnet.lego.direct, lugnet.starwars
Date:	Wed, 27 Mar 2002 18:43:29 GMT
Viewed:	22 times

"Mark" <snowleopard@foxinternet.net> writes: > In lugnet.space, Jonathan Wilson writes: > > So, a space legend while starwars is out means less people buy starwars > > (which is bad for TLC for obvious reasons) plus less people buy the > > space legend. > > Okay, sure. Who knows why? I mean really know why? Only the nice > men/women in suits sitting in an office somewhere. Well, Brad Justus (Senior VP of Lego Direct) spoke to this issue a little bit at BricksWest, and the understanding that I took from that is pretty much exactly what Jonathan was describing. It's for marketing reasons, not because of any restrictions in the Star Wars contract (which had been the prevailing theory on LUGNET prior to that). I think there is another valid marketing reason as well, though: who would buy them? LEGO's primary market audience is 12-year-old boys, not AFOL's. Certainly, lots of AFOL's would buy the Space Legends sets, but kids most likely won't. Blue boxes with wings don't have much appeal to today's 12-year-old, I think. At least, not without a video game, Saturday-morning TV show, and perhaps feature film tie-in... --Bill. -- William R Ward bill@wards.net http://www.wards.net/~bill/ ----------------------------------------------------------------------------- If you're not part of the solution, you're part of the precipitate.

Message has 4 Replies:

		Re: legends space set, my thoughts as to the reasoning based on what brad has said
(...) So Brad never denied that "Classic Space: The Movie" is currently in production? ! (23 years ago, 27-Mar-02, to lugnet.space, lugnet.lego.direct, lugnet.starwars)

		Re: legends space set, my thoughts as to the reasoning based on what brad has said
(...) Well, I'm a twelve-year old boy. And I would much rather prefer the 'blue boxes with wings.' I mean, does galaxy commander look like a box with wings! And (to get a bit off-classic-space) does mission commander look like one? I would much (...) (23 years ago, 27-Mar-02, to lugnet.space, lugnet.lego.direct, lugnet.starwars)

		Re: legends space set, my thoughts as to the reasoning based on what brad has said
(...) I'd disagree with this as a reason. The whole Legends series is geared more towards the older collector. Your reasoning would also preclude the Breezeway Cafe, the Pizza to Go, the Guarded Inn, . . . Also the whole sculpture series (both SW (...) (23 years ago, 28-Mar-02, to lugnet.space, lugnet.lego.direct, lugnet.starwars)

		Re: legends space set, my thoughts as to the reasoning based on what brad has said
(...) I work in a toy store. (as I have stated a few times.) A lot of parents refuse to buy Star Wars sets on the grounds that they are violent. These same people do buy Life on Mars. (which like classic space was/is geared toward exploration rather (...) (23 years ago, 28-Mar-02, to lugnet.space, lugnet.lego.direct, lugnet.starwars)

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		Re: legends space set, my thoughts as to the reasoning based on what brad has said
(...) I hear you brother! <snip> (...) Okay, sure. Who knows why? I mean really know why? Only the nice men/women in suits sitting in an office somewhere. (...) Jeesh! I wonder if people were this shook up when slopes were first introduced... New (...) (23 years ago, 27-Mar-02, to lugnet.space, lugnet.lego.direct, lugnet.starwars)

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