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In lugnet.events.brickfest, Greg Kramer writes:
>
> But as for the comment that what we want sells better than the other stuff,
> I didn't hear that at all in Brad's talk. In fact, I heard almost the
> opposite, with Juniorization as the example. Those are sets we hate, but
> Brad indicated they are doing fine.
>
> -Greg
Remember the comment about the Guarded Inn? Orders from "kids" vastly
outnumbered orders from "adults" once the S@H catalog hit the streets.
WRT juniorization, the prevailing argument is that it targets the 4-7
age range with easy to build, quick-to-playtime sets. Kind of reminds
me of Fabuland. All they need to do is reign it in so it doesn't pollute
the entire retail product line. Of course I don't believe the "market wants
juniorization" argument one bit. I have yet to hear ONE parent, kid or
other person say "I'm glad they make these sets the way they do" To the
contrary, everything I've heard is just the opposite. Yet people buy the stuff
because there are birthday and holiday presents to buy and that's what is on
the shelf. Plus, Town Jr. is still 1000 times better than the competition in
terms of product quality and desirablilty.
It's got to be a business/financial/logistics decision. The "market research"
line just doesn't ring true.
KL
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