Subject:
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Re: Two things I inferred from Brad's talk at Brickfest
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Newsgroups:
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lugnet.lego.direct
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Date:
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Tue, 17 Jul 2001 00:03:24 GMT
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Viewed:
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2271 times
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In lugnet.events.brickfest, Greg Kramer writes:
> 2. Lego does not see juniorization as a failure. I can't quote Brad
> directly, but to paraphrase, he did respond to one question by saying
> something like "you all may hate juniorization, but that's the way kids are
> today: they want more playabilty and they get less enjoyment out of the
> actual building experience". Again, that is not a direct quote. But the
> essence I got was that Lego has no intention of abandoning juniorization.
> Brad did add that he believes the product line should appeal to older ages
> as well, with non-juniorized products (and he used Star Wars as an example
> of current non-juniorized sets).
If Lego is moving its line in the direction of juniorization with more
playability and less construction (not polar opposites, mind you), what will
differentiate its products from, say, Fisher Price's Everyday Heros line?
(especially when the Creator/Jack Stone sculpts look so chintzy).
Do they still plan to make bricks at all in 10 years?
Jim Green
PS: I have a larger argument in response to juniorization and Lego marketing
techniques at http://news.lugnet.com/general/?n=31706
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