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In lugnet.events.brickfest, Eric Kingsley writes:
> This doesn't supprise me much. I personally have never called for a removal of
> Juniorization all together but I think it does take away the older
> child/younger teenager from the mix. Problem is kids grow up so fast these
> days that they group out of things faster than ever before. I have a 7 year
> old nephiew and can allready see some waivering in his interest. He is to into
> video games for LEGO to hold his attention very long. I personally think its
> pretty sad but unfortunately I can't do anything about it. All I can do is try
> and keep my kid focused on things that don't involve cathode ray tubes. Even
> then I don't know how successful I will be.
I don't really understand this whole "kids these days grow up fast and go to
video games, bypassing action figures and lego sets" thing. I doubt kids are
growing up any faster than before. Growing up in the 80s, I had my video
games as well as my action figures and lego. I think I stopped getting Lego
in about 1991. The reason was not because I considered Lego more juvenile
than video games or anything else, but I realized Lego was so expensive that
I was getting less for my money than I would if buying G. I. Joes or
something else. I think my parents realized this as well and when there was
less money to waste than before, and stopped buying me Lego for economic
reasons. I still will gaze longingly at the catalogs and the sets in stores
for a few more years.
The only difference I can really see between "kids these days" and kids in
the past is that computers have become more prevalent and computer games
allow for things I could never get as a child in Atari 2600 or 8 bit
Nintendo. Look at all the strategy games (Civilization, Age of Empires,
Warcraft) or the Sim games. I can pay $20 or less (I paid $4 for my copy)
and build and play with an unlimited number of houses and people in The
Sims. This leaves the one advantage for physically present toys like Lego as
their tactile nature. Which brings us back to the cost problem. If I was 10
- 14 or so, there is no way I would be buying Lego simply because other
methods of simulating similar things and feeding creative/strategic cravings
of mine are more cost-effective.
If the same trends continue, I see the consumers of Lego being increasingly
the adult collectors and mass builders where money is not as much of an object.
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