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In lugnet.events.brickfest, Greg Kramer writes:
> As the subject says, these are inferences, not direct quotes. But I have
> given references to why I think my "read between the lines" statements are
> accurate.
>
> 1. The adult fan community is probably not as important as we like to think
> we are. Brad seemed to include us in the category of "enthusiasts", which I
> think he descibed kind of vaguely as someone who really loves the brand and
> has some "loyalty" to the products. This enthusiast group may include the
> 2M people in the US and Canada that are in the Lego Club (the 2M figure I
> remember directly, but I'm not sure if Brad used them as an example of other
> enthusiasts besides us). We may be more vocal than the rest, but our
> numbers (both in people and amount we spend) pale before the rest of the
> enthusiasts; and similarly the enthusiast group pales before the general
> public. Shiri's humorous advice to "treat AFOLs like alcoholics -- they buy
> the majority of the product that liquor companies sell" got a response from
> Brad that we definitely do *not* account for the majority of his sales,
> using the example of how our Lugnet count of Guarded Inn sales was way off,
> because of the flood of orders that came when the Inn appeared in the S@H
> catalog. I think this means we may be valuable us as a gauge of how other
> enthusiasts may feel about products, but we are not a large enough segment
> to justify creating products specifically for... the products have to appeal
> to the larger enthusiast market.
I don't think your above inference is necessarily true.
Hmm, I would think that would mean more adults are buying them who do not
post here, and more are buying them who do not buy online.
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