LEGO Direct : 3011


LEGO Company / LEGO Direct / 3011	3010 \| 3012

Subject:	Re: Two things I inferred from Brad's talk at Brickfest
Newsgroups:	lugnet.events.brickfest, lugnet.lego.direct
Date:	Tue, 17 Jul 2001 18:18:02 GMT
Viewed:	24 times

In lugnet.events.brickfest, Greg Kramer writes: > What came across loud and clear is that sales to us are a very small > minority. We alone are not enough to make or brake the projections for a > specific set. We alone are not worth justifying creation of a new set, Except when you realize that the kind of things we want sell much better than the things their marketing dept. want's to sell. They shouldn't make sets the way we want them because we want to buy them, but because that's what most parents and kids want to buy too. The problem is not adult vs. kids, it's quality vs. crap. Quality sells much better than crap in the long run. The short run is another story. KL

Message has 2 Replies:

		Re: Two things I inferred from Brad's talk at Brickfest
(...) While on the hole I agree with you. I wonder what you have to back up your statement that "the kind of things we want sell much better that the things their marketing dept. want's to sell"? Was something said at Brickfest that gave you this (...) (23 years ago, 17-Jul-01, to lugnet.events.brickfest, lugnet.lego.direct)

		Re: Two things I inferred from Brad's talk at Brickfest
(...) That's why I used the phrase "we alone". If others want it -- not just us -- I think they'll do it [make the set, bulk pack, whatever]. But as for the comment that what we want sells better than the other stuff, I didn't hear that at all in (...) (23 years ago, 17-Jul-01, to lugnet.events.brickfest, lugnet.lego.direct)

Message is in Reply To:

		Re: Two things I inferred from Brad's talk at Brickfest
(...) What came across loud and clear is that sales to us are a very small minority. We alone are not enough to make or brake the projections for a specific set. We alone are not worth justifying creation of a new set, service pack, or bulk (...) (23 years ago, 17-Jul-01, to lugnet.events.brickfest, lugnet.lego.direct)

20 Messages in This Thread:

Entire Thread on One Page:: Nested: All | Brief | Compact | Dots
Linear: All | Brief | Compact
This Message and its Replies on One Page:: Nested: All | Brief | Compact | Dots
Linear: All | Brief | Compact

Custom Search