Subject:
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Re: Bulk Ordering Allowed in USA!
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Newsgroups:
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lugnet.general
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Date:
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Fri, 22 Oct 1999 01:32:49 GMT
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Viewed:
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488 times
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In lugnet.general, Asher Kobin writes:
> Why don't we just order our own "LUGNET" promotional set?
> I wonder what the minimum is for that sort of thing...
>
> :)
>
> --
> Asher
I actually already tried that. They do not allow the company to design the
set, which really makes it difficult to tell them to put in train windows,
paradisa canopies, dark gray and orange bricks, pirate and ice babes or
whatever other good parts you want.
I suppose that if I was George Lucas, I would have more pull than being a
Walnut salesman. I think that Maersk has that pull, seing as the owner of
that company is the only one in Denmark richer than KKK.
I inquired about a minimum number for making a promotional set and was told
that Lego doesn't do that. I then pointed out that they have for Maersk,
British Airways, McDonalds, Nestle, Shell, Tine and others. This seemed to
switch them to standard answer #2, "When we do a tie-in promotion, we look at
the synergy created and want what is best for both companies."
My response to that was, "Hey, I am in business too. All I care about is my
bottom line and if somebody wants to buy a huge amount of something from me
and I will make money, I am not going to turn him away because it won't create
enough synergy. Why would you turn down a sale to me because it won't make me
money? Your job is to make Lego money, not to watch my bottom line."
They didn't like that too much, but really, come on. Turn down sales and
wonder why you don't make money. They didn't even name a price! They flat
out were not interested. Not even a mention of how many sets one had to buy
to have it feasible for them.
This is a classic example of a company that doesn't need to worry about their
customers. I see everybody here (almost everybody) talk about not wanting to
use Megablocks (yes, they do suck) or other clone bricks (Tyco was equal
quality to Lego, or at least close enough - many people don't realize unless
they look at the studs). If they have no fear of people switching, then why
cater to them. You could be one of 50 suppliers and still be a monopoly
because people put themselves in a situation where they won't buy anything
else.
If you want Lego to make better sets and listen to their customers, then stop
buying from them and buy from those who will. When their customers start
leaving, they will listen. Until then, it will be business as usual.
Mike Poindexter
PS: Does anybody know what happened to Tyco's molds and ABS brick machine? I
wouldn't mind getting my hands on it. (Mmmm, train windows...)
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Message has 1 Reply:
 | | Re: Bulk Ordering Allowed in USA!
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| Snip. (...) It really isn't all that hard to -make- a mold that will work. We need someone with access to a EDM machine (I don't have access to one) and a CAD file with the dimensions of the object you want to copy. Getting the molding done is also (...) (25 years ago, 22-Oct-99, to lugnet.general)
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