 | | Lego in Fastcompany magazine —Bryan Kinkel
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| | | The September 2001 issue of FastCompany magazine has a good article about Lego and the marketing challenges faced by them. The cover of the magazine reads "Lego's Strategic Stumbles." While most of us are aware of the issues facing Lego, it is a (...) (23 years ago, 17-Aug-01, to lugnet.general)
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| | | | | Re: Lego in Fastcompany magazine —Jason King
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| | | | | Very interesting article.... All I hope is that LEGO can return to profitability. Because a world without LEGO is not a world I want to live in. When i walk through the Shop aisles these days (on my way to the LEGO aisle) I see some of the toys kids (...) (23 years ago, 17-Aug-01, to lugnet.general)
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| | | | | | | Re: Lego in Fastcompany magazine —Lawrence Wilkes
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| | | | | | "Jason King" <jklugnet665@optusnet.com.au> wrote in message news:GI7rs6.2Ly@lugnet.com... (...) Yes. But returing to profitability might turn it into a different Lego company. There seemed to be an underlying message that Lego needed to change as (...) (23 years ago, 17-Aug-01, to lugnet.general)
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| | | | | | | | Re: Lego in Fastcompany magazine —Kevin Wilson
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| | | | | | | Lawrence Wilkes wrote in message ... (...) collectors), but who knows if they will be (...) AFOL who value bulk bricks etc? Not any of the (...) The kids I worked with at my daughter's school in the last few years were classic Lego maniacs - build (...) (23 years ago, 17-Aug-01, to lugnet.general)
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| | | | | | | | | Re: Lego in Fastcompany magazine —Jason King
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| | | | | | | | Kevin Wilson <kwilson_tccs@compuserve.com> wrote in message news:GI81oG.63B@lugnet.com... (...) set (...) and (...) very (...) overheard (...) Lego (...) and (...) This is very interesting and a bit Sad...Perhaps LEGO is going about it all wrong, (...) (23 years ago, 18-Aug-01, to lugnet.general)
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| | | | | | | | Re: Lego in Fastcompany magazine —Scott Sanburn
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| | | | | | Lawrence & All, (...) Indeed. (...) company. (...) much now as > it did from when it moved from wooden toys to plastic bricks. I think LEGO will need to change, I think some of the reasons of their losses have come from the result of either changing (...) (23 years ago, 19-Aug-01, to lugnet.general)
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| | | | | Re: Lego in Fastcompany magazine —Rose Regner
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| | | | | I found this statement interesting, "Lego Direct, the catalog and Internet-sales division, produced the Sopwith Camel biplane kit. The plane was designed in a single day, and the kit was approved in something like two weeks." The Sopwith Camel is (...) (23 years ago, 17-Aug-01, to lugnet.general)
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| | | | | | | Re: Lego in Fastcompany magazine —Nathan McDowell
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| | | | | | | (...) LOL =) ~Nathan (23 years ago, 17-Aug-01, to lugnet.general)
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| | | | | | | Re: Lego in Fastcompany magazine —Fredrik Glöckner
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| | | | | | | (...) Wow! Whoever designed that model in one day is a pure genious! I can hardly believe that. (...) Keep in mind that the Jack Stone sets required new molds, which are generally hard to design. While the 'Camel only used existing molds, the Jack (...) (23 years ago, 17-Aug-01, to lugnet.general)
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| | | | | | | | | Re: Lego in Fastcompany magazine —Matt Brooks
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| | | | | | | | "Fredrik Glöckner" wrote: <SNIP> (...) So you're saying it was an extended lunch break? *GDR* (23 years ago, 17-Aug-01, to lugnet.general)
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| | | | | | | Re: Lego in Fastcompany magazine —Erik Olson
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| | | | | | (...) Although it is a funny comment on the attractiveness of Jack Stone, this doesn't fit entirely with what Brad J. said at BrickFest. Nice angle though... That talk related that the plane wasn't designed for an immediate production. It was going (...) (23 years ago, 18-Aug-01, to lugnet.general)
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| | | | | Re: Lego in Fastcompany magazine —Larry Pieniazek
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| | | | | (...) I put in a comment (which may or may not be approved yet) with links to LUGNET, Brickshelf and Brickbay (as well as a flog of Milton Train Works :-) ) (23 years ago, 17-Aug-01, to lugnet.general)
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| | | | | | | Re: Lego in Fastcompany magazine —Larry Pieniazek
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| | | | | | | (...) Looks like it took: (URL) (23 years ago, 17-Aug-01, to lugnet.general)
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| | | | | | | Re: Lego in Fastcompany magazine —Bryan Kinkel
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| | | | | | | (...) Yes, it was a good read. The print version has some funny photos of real people with huge mini-figure heads. The minifigure heads looked real, not Photoshop'ed in. Opening photo - two people standing in a field. One is shorter, dressed in (...) (23 years ago, 17-Aug-01, to lugnet.general)
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| | | | | | | Re: Lego in Fastcompany magazine —Benjamin Medinets
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| | | | | | (...) It was all approved.... including your "humble" comments on Milton Train Works.... :) Benjamin Medinets (23 years ago, 17-Aug-01, to lugnet.general)
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| | | | | Re: Lego in Fastcompany magazine —James Brown
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| | | | | (...) Interesting results from a company that has "Tools that Work." as one of their apparant slogans. Is there any funky Javascript or something similar on their website that anyone can tell? I often have problems with fancy webpages because of a (...) (23 years ago, 17-Aug-01, to lugnet.general)
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| | | | | Re: Lego in Fastcompany magazine —Kevin Johnston
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| | | | (...) My favorite part was the connection between the success of Star Wars and the development of Bionicle: [ begin quote ] In the end, says Eio, the only reason the Lego Star Wars products were produced was that the owner, Kjeld, decided they would (...) (23 years ago, 18-Aug-01, to lugnet.general)
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