Subject:
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Re: Lego in Fastcompany magazine
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Newsgroups:
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lugnet.general
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Date:
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Fri, 17 Aug 2001 13:25:47 GMT
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Viewed:
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1046 times
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Very interesting article....
All I hope is that LEGO can return to profitability.
Because a world without LEGO is not a world I want to live in.
When i walk through the Shop aisles these days (on my way to the LEGO aisle)
I see some of the toys kids have to play with. And nothing has the open
ended play value of LEGO.
Long Live the BRICK..
--
Jason King
LugNet #665
Bryan Kinkel <helpdesk@loseyourmind.com> wrote in message
news:GI7Lry.Dsu@lugnet.com...
> The September 2001 issue of FastCompany magazine has a good article about
> Lego and the marketing challenges faced by them. The cover of the magazine
> reads "Lego's Strategic Stumbles."
>
> While most of us are aware of the issues facing Lego, it is a good read.
>
> An online version may be found here -
>
> http://www.fastcompany.com/online/50/lego.html
>
> Bryan
>
>
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Message has 1 Reply:
 | | Re: Lego in Fastcompany magazine
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| "Jason King" <jklugnet665@optusnet.com.au> wrote in message news:GI7rs6.2Ly@lugnet.com... (...) Yes. But returing to profitability might turn it into a different Lego company. There seemed to be an underlying message that Lego needed to change as (...) (23 years ago, 17-Aug-01, to lugnet.general)
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Message is in Reply To:
| | Lego in Fastcompany magazine
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| The September 2001 issue of FastCompany magazine has a good article about Lego and the marketing challenges faced by them. The cover of the magazine reads "Lego's Strategic Stumbles." While most of us are aware of the issues facing Lego, it is a (...) (23 years ago, 17-Aug-01, to lugnet.general)
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