Subject:
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Re: Lego in Fastcompany magazine
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Newsgroups:
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lugnet.general
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Date:
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Fri, 17 Aug 2001 14:04:28 GMT
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Viewed:
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1000 times
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In lugnet.general, Bryan Kinkel writes:
> The September 2001 issue of FastCompany magazine has a good article about
> Lego and the marketing challenges faced by them. The cover of the magazine
> reads "Lego's Strategic Stumbles."
>
> While most of us are aware of the issues facing Lego, it is a good read.
>
> An online version may be found here -
>
> http://www.fastcompany.com/online/50/lego.html
Excellent read... thanks for the link.
I put in a comment (which may or may not be approved yet) with links to
LUGNET, Brickshelf and Brickbay (as well as a flog of Milton Train Works :-) )
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Message has 3 Replies:
 | | Re: Lego in Fastcompany magazine
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| (...) Yes, it was a good read. The print version has some funny photos of real people with huge mini-figure heads. The minifigure heads looked real, not Photoshop'ed in. Opening photo - two people standing in a field. One is shorter, dressed in (...) (23 years ago, 17-Aug-01, to lugnet.general)
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Message is in Reply To:
| | Lego in Fastcompany magazine
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| The September 2001 issue of FastCompany magazine has a good article about Lego and the marketing challenges faced by them. The cover of the magazine reads "Lego's Strategic Stumbles." While most of us are aware of the issues facing Lego, it is a (...) (23 years ago, 17-Aug-01, to lugnet.general)
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