Subject:
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Re: Lego in Fastcompany magazine
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Newsgroups:
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lugnet.general
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Date:
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Fri, 17 Aug 2001 13:52:54 GMT
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Viewed:
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1088 times
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"Jason King" <jklugnet665@optusnet.com.au> wrote in message news:GI7rs6.2Ly@lugnet.com...
> Very interesting article....
> All I hope is that LEGO can return to profitability.
>
> Because a world without LEGO is not a world I want to live in.
Yes. But returing to profitability might turn it into a different Lego company.
There seemed to be an underlying message that Lego needed to change as much now as it did from when it moved from wooden
toys to plastic bricks.
In doing so, it might leave the world of many AFOLs behind.
e.g more juniroization, parts (and even whole sets) that have little use outside their original 'theme' (licenced too),
etc, etc.
Lego Direct are trying hard to safisfy us brick builders (as opposed to set collectors), but who knows if they will be
successful as Lego seeks new paths. And where is the next generation of AFOL who value bulk bricks etc? Not any of the
kids in my neighbourhood.
>
> When i walk through the Shop aisles these days (on my way to the LEGO aisle)
> I see some of the toys kids have to play with. And nothing has the open
> ended play value of LEGO.
I though one of the points of the article was that the open ended play value of Lego was increasingly diminished - kids
want to build the set exactly has it is in the instructions.
If they want a collection of themed toys in which to enter a fantasy world, then Lego is no more open ended than
Playmobile for these kids.
regards
lawrence
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Message has 2 Replies:
 | | Re: Lego in Fastcompany magazine
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| Lawrence Wilkes wrote in message ... (...) collectors), but who knows if they will be (...) AFOL who value bulk bricks etc? Not any of the (...) The kids I worked with at my daughter's school in the last few years were classic Lego maniacs - build (...) (23 years ago, 17-Aug-01, to lugnet.general)
| | | Re: Lego in Fastcompany magazine
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| Lawrence & All, (...) Indeed. (...) company. (...) much now as > it did from when it moved from wooden toys to plastic bricks. I think LEGO will need to change, I think some of the reasons of their losses have come from the result of either changing (...) (23 years ago, 19-Aug-01, to lugnet.general)
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Message is in Reply To:
| | Re: Lego in Fastcompany magazine
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| Very interesting article.... All I hope is that LEGO can return to profitability. Because a world without LEGO is not a world I want to live in. When i walk through the Shop aisles these days (on my way to the LEGO aisle) I see some of the toys kids (...) (23 years ago, 17-Aug-01, to lugnet.general)
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