Subject:
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Lego in Fastcompany magazine
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Newsgroups:
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lugnet.general
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Date:
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Fri, 17 Aug 2001 11:13:46 GMT
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Highlighted:
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(details)
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Viewed:
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1282 times
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The September 2001 issue of FastCompany magazine has a good article about
Lego and the marketing challenges faced by them. The cover of the magazine
reads "Lego's Strategic Stumbles."
While most of us are aware of the issues facing Lego, it is a good read.
An online version may be found here -
http://www.fastcompany.com/online/50/lego.html
Bryan
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Message has 5 Replies:
 | | Re: Lego in Fastcompany magazine
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| Very interesting article.... All I hope is that LEGO can return to profitability. Because a world without LEGO is not a world I want to live in. When i walk through the Shop aisles these days (on my way to the LEGO aisle) I see some of the toys kids (...) (23 years ago, 17-Aug-01, to lugnet.general)
| | | Re: Lego in Fastcompany magazine
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| I found this statement interesting, "Lego Direct, the catalog and Internet-sales division, produced the Sopwith Camel biplane kit. The plane was designed in a single day, and the kit was approved in something like two weeks." The Sopwith Camel is (...) (23 years ago, 17-Aug-01, to lugnet.general)
| | | Re: Lego in Fastcompany magazine
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| (...) I put in a comment (which may or may not be approved yet) with links to LUGNET, Brickshelf and Brickbay (as well as a flog of Milton Train Works :-) ) (23 years ago, 17-Aug-01, to lugnet.general)
| | | Re: Lego in Fastcompany magazine
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| (...) Interesting results from a company that has "Tools that Work." as one of their apparant slogans. Is there any funky Javascript or something similar on their website that anyone can tell? I often have problems with fancy webpages because of a (...) (23 years ago, 17-Aug-01, to lugnet.general)
| | | Re: Lego in Fastcompany magazine
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| (...) My favorite part was the connection between the success of Star Wars and the development of Bionicle: [ begin quote ] In the end, says Eio, the only reason the Lego Star Wars products were produced was that the owner, Kjeld, decided they would (...) (23 years ago, 18-Aug-01, to lugnet.general)
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