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Subject: 
Attention Lego Group: Children don't like juniorization, either!
Newsgroups: 
lugnet.general
Date: 
Tue, 18 Jan 2000 02:14:55 GMT
Reply-To: 
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Last year while I was in the Lego aisle in Wal-Mart, I overheard this

conversation between a mother and her son:

Mother: (holding 1999 Spaceport set) "How about this one?"

Boy: (Takes box and looks at it, irritation evident in voice) "Nah,

it's got all these big pieces, you can't _build_ anything with 'em."

I didn't see what they left with, if anything, but I think the sentiment

was clear.  Children don't like juniorization any more than AFOLs do.

--Colin



Tobias Möller wrote:

> 

> But his parents would probably help him or build together with him.

> 

> My parents ( my fahter ) used to build big TECHNIC sets with me, but now I

> can build them myself.

> 

> --Tobias

> 

> Tony Kilaras wrote:

> > In lugnet.general, Jonathan Wilson writes:

> > 

> > > Kids of today have grown up around nintendo games and action figures

> > 

> > So did I. There have always been many alternatives to Lego. When I was

> > younger, you had Star Wars, GI Joe, Atari and Matchbox cars.

> > 

> > 

> > > You give a kid of today a 5571 giant truck or an 8880 supercar and say

> here

> > are

> > > the instructions and here are the bits. see if you can put it together. do

> you

> > > think that we would get a perfect 5571 or 8880? nope because the kid would

> > stop

> > > and go play nintendo 64 or playstation or play with his new luke skywalker

> > action

> > > figure or whatever.

> > > the kids of thday have short attention spans and TLG knows

> > > this. think about this:

> > > if a kid got a 5571 for christmas and got bored with it rarther quickly,

> which

> > > kids might do then what is the kid going to do? they are going to complain

> to

> > > their parents, their parents will take the 5571 back and get a 6494 all in

> one

> > > police/fire station crappy juionerised set that the kid will be able to

> put

> > > together before they loose interest in it and then they can spend all day

> > driving

> > > the fire truck or flying the police helicopter around the house. can you

> pick

> > up a

> > > 8480 space shuttle and fly it around the house making wooshing noises? no,

> i

> > > thought not.

> > 

> > I strongly disagree. So then I take it that you think juniorization is

> > necessary?

> > 

> > The things that compete for kids time and attention today are the same ones

> > that have been around for at least 20 years. Yet, only recently has lego

> > started to do badly. Kids are not stupid. They see juniorization for what

> it

> > is.
--

   __   __   __   __                       __   __
  |  |_|  |_|  |_|  |                     |  |_|  |
|                   |  Brick Engineer   |         |
| Colin R Gutierrez | __   __   __   __ |  2000   |
|___________________||  |_|  |_|  |_|  ||_________|
|_________________________________________________|
     http://www.geocities.com/Area51/Saturn/5559
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Message has 2 Replies:
  Re: Attention Lego Group: Children don't like juniorization, either!
 
I'm fourteen. When I was nine, I had Super Nintendo, I played with action figures, I had computer games. There is no difference now, excepet that the graphics are better. I don't think a kid today cannot build a set from the 1980's. My brother hates (...) (27 years ago, 18-Jan-00, to lugnet.general)
  Re: Attention Lego Group: Children don't like juniorization, either!
 
Colin R Gutierrez wrote in message <3883CC9F.408@ultra.ccp.com>... (...) It's a reasonable observation, but I find it hard to take such kids seriously when they then proceed to the next aisle and go bananas over the one-piece molded-plastic (...) (27 years ago, 19-Jan-00, to lugnet.general)

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