Subject:
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Re: Catalogs, Justus and Lego
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Newsgroups:
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lugnet.dear-lego
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Date:
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Sun, 19 Dec 1999 22:10:59 GMT
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Viewed:
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4227 times
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On Sun, 19 Dec 1999 14:24:40 GMT, "Will Hess" <willhess@simflex.com>
wrote:
> The economic sense is that if you can acquire parts in bulk (and I mean
> really obscene amounts here) you could undercut TLC's pricing and still make
> a decent profit.
Exactly why do you see bulk parts sales (and for special,
one-in-one-set pieces we're still only talking about maybe a few
thousand copies, remember) as being cheap enough for that? I doubt the
basic bricks will dip significantly belowe bucket cost, let alone
special pieces.
> > 3. People not buying the sets, cause they can get the instructions?? but • many
> > sets have specific parts anyway. you buy them for the parts not the
> > instructions dont you?
>
> This is the biggest problem (in my opinion) from TLC's standpoint. We must
> remember that AFOL's are NOT their target audience...the kids are. Even
> though the kids would be saavy enough to know that instructions without the
> key parts are worthless their NLP's (1) might not. An NLP might very well
> decide that his or her child has more than enough LEGO so if they want to
> build that cool new _______ they can just get the instructions and make it
> from the thousands of parts they already have.
Exactly.
Jasper
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Message is in Reply To:
 | | Re: Catalogs, Justus and Lego
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| (...) of (...) I'll put my .02 in... (...) sets (...) sets (...) The economic sense is that if you can acquire parts in bulk (and I mean really obscene amounts here) you could undercut TLC's pricing and still make a decent profit. (...) This is (...) (27 years ago, 19-Dec-99, to lugnet.dear-lego)
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