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 Dear LEGO / 918
917  |  919
Subject: 
Re: Catalogs, Justus and Lego
Newsgroups: 
lugnet.dear-lego
Date: 
Sun, 19 Dec 1999 14:24:40 GMT
Viewed: 
1805 times
  
I am not sure that instructions scans would hurt their business.
They dont sell instructions (though you might want to argue that are part • of
the set inventory I suppose)
How would it hurt their business?

I'll put my .02 in...

1. People making up the sets from the instructions using parts from other • sets
and then sell them? Where is the economic sense in that? They are current • sets
remember.

The economic sense is that if you can acquire parts in bulk (and I mean
really obscene amounts here) you could undercut TLC's pricing and still make
a decent profit.

2. People selling prints of the instructions?

This is illegal and would cost TLC the time and money required in chasing
down the offenders.

3. People not buying the sets, cause they can get the instructions?? but • many
sets have specific parts anyway. you buy them for the parts not the
instructions dont you?

This is the biggest problem (in my opinion) from TLC's standpoint.  We must
remember that AFOL's are NOT their target audience...the kids are.  Even
though the kids would be saavy enough to know that instructions without the
key parts are worthless their NLP's (1) might not.  An NLP might very well
decide that his or her child has more than enough LEGO so if they want to
build that cool new _______ they can just get the instructions and make it
from the thousands of parts they already have.

Again, just my own .02,

Will

Visit the Lego Beach Fire and Rescue Service
http://www.simflex.com/users/willhess/



Message has 5 Replies:
  Re: Catalogs, Justus and Lego
 
Doh! NLP means Non-Lego Parent. Will Visit the Lego Beach Fire and Rescue Service (URL) (25 years ago, 19-Dec-99, to lugnet.dear-lego)
  Re: Catalogs, Justus and Lego
 
(...) Bull ;-) TLC will just price the bulk pieces high enough so that this is not economically viable. I just can't imagin them selling bulk parts for less than $.10-.20 on average, as that is what they cost in sets these days. -- Tom Stangl (...) (25 years ago, 19-Dec-99, to lugnet.dear-lego)
  Re: Catalogs, Justus and Lego
 
(...) Exactly why do you see bulk parts sales (and for special, one-in-one-set pieces we're still only talking about maybe a few thousand copies, remember) as being cheap enough for that? I doubt the basic bricks will dip significantly belowe bucket (...) (25 years ago, 19-Dec-99, to lugnet.dear-lego)
  Re: Catalogs, Justus and Lego
 
(...) Won't happen. LEGO won't sell to us at a price that would allow us to build our own X-Wing sets (for example) more cheaply than we can buy them from Walmart. Depend on that. They won't have every piece available for sale, and they won't be (...) (25 years ago, 19-Dec-99, to lugnet.dear-lego)
  Re: Catalogs, Justus and Lego
 
(...) other (...) current (...) make (...) It appears that I have stirred up quite the hornets nest with this quote, so let me clarify some things. I do not think that such a practice is practical, but it is possible. Those who say that TLC would (...) (25 years ago, 19-Dec-99, to lugnet.dear-lego)

Message is in Reply To:
  Re: Catalogs, Justus and Lego
 
(...) I am not sure that instructions scans would hurt their business. They dont sell instructions (though you might want to argue that are part of the set inventory I suppose) How would it hurt their business? 1. People making up the sets from the (...) (25 years ago, 19-Dec-99, to lugnet.dear-lego)

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