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In lugnet.dear-lego, Tim Courtney writes:
> I asked some key questions on the product line and on juniorization. Really,
> from what they said, juniorized models have done really well for them, and it
> was a direct response to market demand. I stressed with them that though it
They are seriously misinformed if they believe that. Everything I've heard,
from parents, kids, numerous toy store employees at various stores have said
that parents and kids unanimously *hate* juniorized sets. Sure they buy them
anyway because the economy is great, they have money to spend and there is no
alternative. Actually there is a choice now that Star Wars is out. I believe
the phenomenal success of Star Wars has as much to do with the design values as
the Star Wars element.
You and I could put non-juniorized sets together when we were 4 years old.
Kids today aren't any less intelligent or skilled. They probably have more
potential. My nephew could turn on the computer and monitor, boot up windows,
start a game of his choice and play it better then any adult at 2 years old.
Some parents might not realize that they are supposed to challenge and
stimulate their kids mentally. Those kids aren't stupid, they just have
uninformed parents. I would expect LEGO to take a leadership role in this
regard. Think of all the kids that have had their creativity stifled or
otherwise undeveloped by juniorized sets.
The fact is juniorized sets (and their wattered down predecessors) nearly
killed the company. Star wars and Mindstorms saved their #%$. I cannot
understand why they would continue to believe that juniorization is the way to
go.
Brad made an interesting comment about "not canibalizing the current line".
That was funny because it reminds me of the running joke:
"Sales are lagging. What can we do to boost them?"
"Let's make next year's product line a little less desirable. That will clear
out the current stock."
--next year--
"Let's make next year's product line a little less desirable. That will clear
out the current stock."
--and so on--
and that's how they arrived at TownJr. and Insectoids (Space?!)
That's right, Insectoids. That word alone should conjure up fear and anxiety
in any TLC executive.
From Galaxy Explorer to Insectoids. Just what the market wanted no?
KL
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Message has 4 Replies:
 | | Re: Juniorization
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| (...) Yep, that's what I've heard too. The only way to really make much of a difference would be to get contact information for designers in Denmark and talk to them. I can try to do that, but no guarantees. It seems that when dealing with TLC, (...) (24 years ago, 25-Aug-00, to lugnet.general)
| | | Re: Juniorization
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| Kevin Loch <kloch@opnsys.com> wrote in message news:FzurCn.D5J@lugnet.com... (...) Really, (...) and it (...) heard, (...) said (...) them (...) no (...) believe (...) values as (...) more (...) windows, (...) old. If market research shows Lego (...) (24 years ago, 25-Aug-00, to lugnet.general)
| | | Re: Juniorization
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| (...) as (...) The juniorization is a horrible thing. It takes away building experience from kids. Although these sets may be easier to build and may take away frustration, this gets rid of building experience that makes kids (and adults) good (...) (24 years ago, 25-Aug-00, to lugnet.general)
| | | Re: Juniorization
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| (...) I couldn't resist a "me-too" here. If I had a single brick for every Insectisoid & UFO set, as well as every sorry town-junior fire station that I've seen on clearance...I would...er...have a lot more Lego than I do now! p.s., A month or so (...) (24 years ago, 25-Aug-00, to lugnet.general)
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Message is in Reply To:
| | Re: Formal Letter to TLC?
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| (...) Well, here's semi-news which I wasn't too public about beforehand. Yesterday I got a tour of TLC's Special Events Dept. (aka the Model Shop) in Enfield. Robin Smith from their legal dept. met me there, and we discussed many things about TLC (...) (24 years ago, 25-Aug-00, to lugnet.dear-lego)
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