Subject:
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Re: Juniorization
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Newsgroups:
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lugnet.general
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Date:
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Fri, 25 Aug 2000 18:54:21 GMT
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Viewed:
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1444 times
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In lugnet.dear-lego, Kevin Loch writes:
> In lugnet.dear-lego, Tim Courtney writes:
> > I asked some key questions on the product line and on juniorization. Really,
> > from what they said, juniorized models have done really well for them, and it
> > was a direct response to market demand. I stressed with them that though it
>
> They are seriously misinformed if they believe that. Everything I've heard,
> from parents, kids, numerous toy store employees at various stores have said
> that parents and kids unanimously *hate* juniorized sets. Sure they buy them
> anyway because the economy is great, they have money to spend and there is no
> alternative. Actually there is a choice now that Star Wars is out. I believe
> the phenomenal success of Star Wars has as much to do with the design values • as
> the Star Wars element.
>
> You and I could put non-juniorized sets together when we were 4 years old.
> Kids today aren't any less intelligent or skilled. They probably have more
> potential. My nephew could turn on the computer and monitor, boot up windows,
> start a game of his choice and play it better then any adult at 2 years old.
>
> Some parents might not realize that they are supposed to challenge and
> stimulate their kids mentally. Those kids aren't stupid, they just have
> uninformed parents. I would expect LEGO to take a leadership role in this
> regard. Think of all the kids that have had their creativity stifled or
> otherwise undeveloped by juniorized sets.
>
> The fact is juniorized sets (and their wattered down predecessors) nearly
> killed the company. Star wars and Mindstorms saved their #%$. I cannot
> understand why they would continue to believe that juniorization is the way to
> go.
>
> Brad made an interesting comment about "not canibalizing the current line".
> That was funny because it reminds me of the running joke:
>
> "Sales are lagging. What can we do to boost them?"
> "Let's make next year's product line a little less desirable. That will clear
> out the current stock."
> --next year--
> "Let's make next year's product line a little less desirable. That will clear
> out the current stock."
> --and so on--
> and that's how they arrived at TownJr. and Insectoids (Space?!)
>
> That's right, Insectoids. That word alone should conjure up fear and anxiety
> in any TLC executive.
>
> From Galaxy Explorer to Insectoids. Just what the market wanted no?
>
> KL
The juniorization is a horrible thing. It takes away building experience from
kids. Although these sets may be easier to build and may take away
frustration, this gets rid of building experience that makes kids (and adults)
good builders. Also juniorization sets have those big pieces, which are very
hard to manipulate, or use in anything other than the original sets.
THE only reason people buy juniorized sets it that it's the only thing out
there. I admit I bought a few, because I have just startedbuilding a town and
am in desperate need of town pieces. Also, some kids don't care and can't
tell. I have a friend who has a lot of Town Jr. sets and (sadly) has almost
all of the insectoids sets.
It's a sad world.
Chef
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Message is in Reply To:
 | | Juniorization
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| (...) They are seriously misinformed if they believe that. Everything I've heard, from parents, kids, numerous toy store employees at various stores have said that parents and kids unanimously *hate* juniorized sets. Sure they buy them anyway (...) (24 years ago, 25-Aug-00, to lugnet.dear-lego)
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