 | | LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) Maybe Belville never was intended to compete with Barbie. Maybe the video games never were intended to compete with Doom or Myst. Maybe the LEGO Watches line never was intended to compete with Swatch or Times. etc., etc. (...) If you think of (...) (25 years ago, 18-Mar-00, to lugnet.dear-lego, lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) I agree with Todd. I think the reason this crop of kids aren't as interested in Lego, and similar activities, is because they're used to being spoonfed their entertainment. It's all so passive. I think that's shifting with the interactivities (...) (25 years ago, 18-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) Public's (...) The business world seems to swing back and forth between diversification and focus on core competencies. For every company trying to extend its brand, there's another cutting back to its roots. When it seems difficult to extract (...) (25 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) If LEGO is trying to get beyond the brick, they are doing a poor job of it. Look at LEGO Racers. This is a reasonably fun game, fun for kids to race around on their go-carts, collecting power items and knocking each other around. But there are (...) (25 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) Except for those bricks that either (a) never existed or (b) haven't been produced for years, so the kid doesn't have any. While I think Ice Planet, Royal Knights, etc. are great, why did LEGO think it a good idea to include long-gone themes (...) (25 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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Steve, (...) Just to tick off people who know, Steve! ;) Scott S. ___...___ Scott E. Sanburn-> ssanburn@cleanweb.net Systems Administrator-Affiliated Engineers -> (URL) Page -> (URL) Page -> (URL) (25 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) I mean that LEGO desperately needs (IMHO) to break the association with "lego" or "legos" meaning any old random kind of plastic building bricks to the average consumer -- not that it necessarily needs to break the association between the name (...) (25 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) He'll (...) Don't you think they have the "classic" characters to appeal to those of different Lego generations? Maybe it's in hopes of pulling former Lego fans out of their dark ages, and sell as many as possible? Markus (25 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) Hmm... maybe. I know I am not going to get it, I think it is just a plain awful video game. I would much rather see a space series Star quest or something. You could build your own ships and have different weapons for it and such, now that (...) (25 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) I don't have it either, but i've played it before with a little kid from church who just had to show me. I rather like being able to put King Kahuka in a car against Redbeard the pirate. I didn't spend too much time on it, so I don't know the (...) (25 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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Markus, (...) Oh, I am sure kids would like it. Being a gamer longer than I have a LEGO maniac, (I got an Atari 2600 in 1980, I started going crazy with LEGO shortly after!) I guess the game itself is pretty lame, the building and stuff is good and (...) (25 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) Oh I spent hours on Atari, but the Commodore 64 was even better. With C64 you could get tons and tons of games just by making copies of all your friends. (Maybe that's why I have such a kinship to Pirate system.) (...) evil (...) Would that (...) (25 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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Markus, (...) Oh, yes, the Commodore 64. I had one as well. My first programming experience! :) There were tons of great games, Chopper Attack, Moon Patrol, that G.I. Joe game, etc. Russian Attack, there was one where you were a US Pilot and it was (...) (25 years ago, 20-Mar-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) I think that was Raid Over Moscow. I remember blowing up dozens of my own ships until I figured out how to get out of the hangar. One of my favorite C64 games was Fort Apocalypse. (...) Warning: The post below contains spoilers for the next (...) (25 years ago, 21-Mar-00, to lugnet.general)
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| | LEGO name branding = Builder's Reverie
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(...) I agree that TLC needs to accomplish this to remain competitive. How and why this will prove difficult is a big subject. Here's a short list of problems: 1. Quality control of the brick has dropped -- to be number one, the product itself must (...) (25 years ago, 2-Apr-00, to lugnet.general)
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| | Re: LEGO name branding = Builder's Reverie
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(...) Agreed. I'm sure many people have noticed lately that they are de-molding the bricks WAY too soon. Grab a nice new set with long 1x bricks in it - look at the sides of those bricks. Many of them will have sags in them from being pulled from (...) (25 years ago, 2-Apr-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) An anecdote to make the point: I am inside a Safeway supermarket in Oakland, CA very early this morning when my eye gets caught by the image of a small box with a large yellow sales tag in front of it that reads, in part: "Nascar Legos" (...) (25 years ago, 2-Apr-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) Wow. I'd think that Lego would probably want to hear about that... eric (25 years ago, 2-Apr-00, to lugnet.general)
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| | Re: LEGO name branding = Builder's Reverie
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(...) product (...) means (...) the (...) at the (...) pulled from (...) sloppy). (...) And I thought that it was just me... I've got quite a few 1x16 bricks and 12x24 megabricks now, and when assembling them into my new ship, i've noticed that some (...) (25 years ago, 2-Apr-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) It's too bad that vandalism is illegal. ;-) (...) Eeeek! :-v Ptah! Wow, that's horrible. :-( Was it a hand-written tag from some clueless store employee or did it appear to printed by Ritvik? --Todd (25 years ago, 2-Apr-00, to lugnet.general)
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| | Re: LEGO name branding = Builder's Reverie
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Buy a copy of #5321, the large white plate part pack and you will see a poor quality control. I bought 4 of these last weeks and any plate longer than 10 studs was twisted in all 4 of the copies of 5321 that I bought. (...) (25 years ago, 2-Apr-00, to lugnet.general)
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| | Re: LEGO name branding (was: Re: Stuff I'd like to see...)
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(...) I don't think it was Ritvik that printed the store tag, but it was a nicely printed large yellow tag -- perhaps 3" x 4" with a red trim and black lettering. They probably laser print them in the back or something. But it was exactly as you (...) (25 years ago, 3-Apr-00, to lugnet.general)
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