Subject:
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Re: Castle = yes
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Newsgroups:
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lugnet.castle
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Date:
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Tue, 7 Oct 2003 19:21:02 GMT
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Highlighted:
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(details)
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1225 times
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In lugnet.castle, Dave Schuler wrote:
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I know that this is an old issue, but it would be nice if TLG took a role as
industry leader and worked against the I-want-everything-spoon-fed-now
attitude running rampant through the child-marketing industries. Instead,
TLG is simply playing to the bottom line (an understandable choice for a
corporation, but less than what I’d like from The Toy Of The Millennium).
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I argue that they *have* in fact taken such a role:
Now, they still have to make money so they still may have to pander elsewhere
for a while, but DO NOT UNDERESTIMATE the importance of Designer. The directive
to do these sets came from the very top and they are throwing marketing muscle
behind these to a very very very great extent.
The *entire* focus of the Road Show was “What will you make?”
If that isn’t fighting spoon feeding, what is?
Brad emphasised that this is not just a set line. This is a direction that the
company wants things to move in and it’s long term. It is precisely what we’ve
been asking them to do for a very long time.
They can’t fight WalMart wanting new product every three months but they CAN
make the product better and they have.
I know, I know, I’m a LEGO cheerleader, etc etc... But it’s true.
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Message has 1 Reply:
 | | Re: Castle = yes
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| (...) **snip of nifty pic of set 4101.** Sure, now. And admittedly those sets are darned cool. But I don't think that TLG's really ahead of the curve re: industry-leading. I commend the improvements in design, but I remain unconvinced that the (...) (21 years ago, 7-Oct-03, to lugnet.castle)
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Message is in Reply To:
| | Re: Castle = yes
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| (...) I know that this is an old issue, but it would be nice if TLG took a role as industry leader and worked against the I-want-everything-spoon-fed-now attitude running rampant through the child-marketing industries. Instead, TLG is simply playing (...) (21 years ago, 7-Oct-03, to lugnet.castle, FTX)
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