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Subject: 
Re: "The LEGO Group" or "The LEGO Company"?
Newsgroups: 
lugnet.general
Date: 
Wed, 16 Mar 2005 19:04:51 GMT
Viewed: 
1597 times
  
In lugnet.general, Jake McKee wrote:
   In lugnet.general, Brian Kendig wrote:

   So I think the answer is that Lego doesn’t even know what it wants to be called.

You’d think :)

Actually, the background comes down to legal and tax issues. As I understand each country office/branch is a separate “company”. So in Billund, it’s LEGO A/S. In Enfield, it’s LEGO Systems, Inc., etc.

I don’t know the specifics (I try to steer clear of legal stuff), but the name to refer to the thing that you know as “LEGO”, and you once referred to as “The LEGO Company” is “The LEGO Group”.

Hope that helps.

Jake
---

Yeah, and LEGO Brand Retail is separate from Shop@Home. There’s a tax rule out there between having an online store and that same company having a retail store regarding taxes. Bottom line, If Shop@Home and Brand Retail were part of the same “company”,if you ordered from Shop@Home, and it was shipped to a location in NJ, NY, MA, VA, FL, CT, GA, CA, WA, MN, and IL, you’d be charged state sales tax in addition to shipping (since that’s where the LEGO stores are located). Right now, since Shop@Home is in CT, all CT addressed have to be charged tax and shipping. (I also witnessed this when I went to order from Circuit City with free shipping--I still got charged state tax, so there was no difference going down the street to buy it locally.)

Think of it this way--by LEGO being split into separate companies, it saves most consumers a little bit of money, and diversifies the companies as well.

-Scott



Message is in Reply To:
  Re: "The LEGO Group" or "The LEGO Company"?
 
(...) You'd think :) Actually, the background comes down to legal and tax issues. As I understand each country office/branch is a separate "company". So in Billund, it's LEGO A/S. In Enfield, it's LEGO Systems, Inc., etc. I don't know the specifics (...) (19 years ago, 16-Mar-05, to lugnet.general, FTX)

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