Subject:
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Re: "The LEGO Group" or "The LEGO Company"?
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Newsgroups:
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lugnet.general
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Date:
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Wed, 16 Mar 2005 18:33:14 GMT
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Viewed:
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1121 times
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In lugnet.general, Brian Kendig wrote:
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So I think the answer is that Lego doesn’t even know what it wants to be
called.
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You’d think :)
Actually, the background comes down to legal and tax issues. As I understand
each country office/branch is a separate “company”. So in Billund, it’s LEGO
A/S. In Enfield, it’s LEGO Systems, Inc., etc.
I don’t know the specifics (I try to steer clear of legal stuff), but the name
to refer to the thing that you know as “LEGO”, and you once referred to as “The
LEGO Company” is “The LEGO Group”.
Hope that helps.
Jake
---
Jake McKee
Community Liaison
LEGO Community Team
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Message has 2 Replies:
 | | Re: "The LEGO Group" or "The LEGO Company"?
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| "Jake McKee" <sink@countersinkdg.com> wrote in message news:IDGJJE.1or5@lugnet.com... (...) Kinda like Prince, that became the unpronounceable symbol (the artist formerly known as Prince), and then Prince again? Rob www.brickmodder.net (19 years ago, 16-Mar-05, to lugnet.general)
| | | Re: "The LEGO Group" or "The LEGO Company"?
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| (...) Yeah, and LEGO Brand Retail is separate from Shop@Home. There's a tax rule out there between having an online store and that same company having a retail store regarding taxes. Bottom line, If Shop@Home and Brand Retail were part of the same (...) (19 years ago, 16-Mar-05, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: "The LEGO Group" or "The LEGO Company"?
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| To add to the confusion... I emailed Lego through the form on their web site, and asked: "What is the difference, exactly, between The LEGO Group and The LEGO Company? Would you please give me a specific definition of what each term refers to?" The (...) (19 years ago, 16-Mar-05, to lugnet.general, FTX)
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