Subject:
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Re: "The LEGO Group" or "The LEGO Company"?
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Newsgroups:
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lugnet.general
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Date:
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Wed, 16 Mar 2005 18:15:47 GMT
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Viewed:
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953 times
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To add to the confusion...
I emailed Lego through the form on their web site, and asked: “What is the
difference, exactly, between The LEGO Group and The LEGO Company? Would you
please give me a specific definition of what each term refers to?”
The emailed response said:
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The LEGO Group, one of the worlds leading brands for families with children,
prides itself on consistently delivering quality products to encourage
creativity, fun, imagination and playful learning among children.
Incorporating themes of constructive play, story telling and role-play, LEGO
products offer children the power to explore their thoughts and curiosities
on their terms, allowing them to create whatever they imagine.
We are happy to know that you have an interest in the history of our
Company and the development of our products.
With a view to streamlining the structure of the LEGO Group and achieving
greater transparency, it has been decided that in future the group will be
known as the LEGO Group instead of the LEGO Company.
Ana
LEGO Direct Consumer Services
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To which I replied: “So you’re saying that the LEGO Group has always been the
same exact thing as the LEGO Company? That the LEGO Company was merely renamed
to the LEGO Group? Or did the LEGO Group previously refer to something
different, perhaps a collection of more than one company (and, if so, which
companies)?”
This time the response was:
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The LEGO Company, one of the worlds leading brands for families with
children, prides itself on consistently delivering quality products to
encourage creativity, fun, imagination and playful learning among children.
Incorporating themes of constructive play, story telling and role-play, LEGO
products offer children the power to explore their thoughts and curiosities
on their terms, allowing them to create whatever they imagine.
We are happy to know that you have an interest in the history of our Company
and the development of our products. For additional facts about our
Company, please visit www.LEGO.com.
Ana
LEGO Direct Consumer Services
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So I think the answer is that Lego doesn’t even know what it wants to be called.
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Message has 1 Reply:
 | | Re: "The LEGO Group" or "The LEGO Company"?
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| (...) You'd think :) Actually, the background comes down to legal and tax issues. As I understand each country office/branch is a separate "company". So in Billund, it's LEGO A/S. In Enfield, it's LEGO Systems, Inc., etc. I don't know the specifics (...) (19 years ago, 16-Mar-05, to lugnet.general, FTX)
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Message is in Reply To:
| | Re: "The LEGO Group" or "The LEGO Company"?
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| (...) (URL) recent LEGO press release> might help clarify. From what I understand, "LEGO" is actually a group of different entities tied together by one or more holding companies, which are in turn owned by the founding family. To consolidate (...) (19 years ago, 8-Mar-05, to lugnet.general, FTX)
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