| |
Just a small question as I edit the Wikipedia article on LEGO
("http://en.wikipedia.org/wiki/LEGO"):
What, exactly, is the difference between The LEGO Group and The LEGO Company?
Is the Company owned by the Group? Or did the Group change its name to the
Company at some point? Or what's the distinction?
- B
|
|
| |
In lugnet.general, Brian Kendig wrote:
| |
Just a small question as I edit the Wikipedia article on LEGO
(“http://en.wikipedia.org/wiki/LEGO”):
What, exactly, is the difference between The LEGO Group and The LEGO Company?
Is the Company owned by the Group? Or did the Group change its name to the
Company at some point? Or what’s the distinction?
- B
|
There have been discussions here before about that very topic. A quick search
turned up this (http://news.lugnet.com/lego/direct/?n=4887) for example. Also
try here (http://www.lego.com/eng/info/) for some words straight from the
company’s mouth. To my knowledge TLC is correct.
A further comment about the article. The colloquial term “Legos” is a purely
North American one as far I’m aware. It is also incorrect as pointed out by TLC
itself. I realise of course that I am writing as someone with a specific
interest in the subject but I think that is part of the idea of wiki’s anyway.
Hope this helps,
Tim
|
|
| |
In lugnet.general, Timothy Gould wrote:
Funny thing is, I found the company profile brochure (a PDF at
“http://www.lego.com/eng/info/default.asp?page=facts”) and it offers no guidance
on what the company itself should be called. It uses the term “the LEGO
Company” often, but then the bottom of each page says the document itself is
“(c) 2004 The LEGO Group.”
So I’m still interested in an official word on the subject from the company
itself. What *is* the difference between the LEGO Company and the LEGO Group?
|
|
| |
In lugnet.general, Brian Kendig wrote:
| |
In lugnet.general, Timothy Gould wrote:
Funny thing is, I found the company profile brochure (a PDF at
“http://www.lego.com/eng/info/default.asp?page=facts”) and it offers no
guidance on what the company itself should be called. It uses the term “the
LEGO Company” often, but then the bottom of each page says the document
itself is “(c) 2004 The LEGO Group.”
So I’m still interested in an official word on the subject from the company
itself. What *is* the difference between the LEGO Company and the LEGO
Group?
|
This recent LEGO press release might help clarify. From what I understand,
“LEGO” is actually a group of different entities tied together by one or more
holding companies, which are in turn owned by the founding family. To
consolidate things, looks like they’ve chosen “The LEGO Group” as the name they
want to be known by.
Kelly
|
|
| |
To add to the confusion...
I emailed Lego through the form on their web site, and asked: “What is the
difference, exactly, between The LEGO Group and The LEGO Company? Would you
please give me a specific definition of what each term refers to?”
The emailed response said:
| |
The LEGO Group, one of the worlds leading brands for families with children,
prides itself on consistently delivering quality products to encourage
creativity, fun, imagination and playful learning among children.
Incorporating themes of constructive play, story telling and role-play, LEGO
products offer children the power to explore their thoughts and curiosities
on their terms, allowing them to create whatever they imagine.
We are happy to know that you have an interest in the history of our
Company and the development of our products.
With a view to streamlining the structure of the LEGO Group and achieving
greater transparency, it has been decided that in future the group will be
known as the LEGO Group instead of the LEGO Company.
Ana
LEGO Direct Consumer Services
|
To which I replied: “So you’re saying that the LEGO Group has always been the
same exact thing as the LEGO Company? That the LEGO Company was merely renamed
to the LEGO Group? Or did the LEGO Group previously refer to something
different, perhaps a collection of more than one company (and, if so, which
companies)?”
This time the response was:
| |
The LEGO Company, one of the worlds leading brands for families with
children, prides itself on consistently delivering quality products to
encourage creativity, fun, imagination and playful learning among children.
Incorporating themes of constructive play, story telling and role-play, LEGO
products offer children the power to explore their thoughts and curiosities
on their terms, allowing them to create whatever they imagine.
We are happy to know that you have an interest in the history of our Company
and the development of our products. For additional facts about our
Company, please visit www.LEGO.com.
Ana
LEGO Direct Consumer Services
|
So I think the answer is that Lego doesn’t even know what it wants to be called.
|
|
| |
In lugnet.general, Brian Kendig wrote:
| |
So I think the answer is that Lego doesn’t even know what it wants to be
called.
|
You’d think :)
Actually, the background comes down to legal and tax issues. As I understand
each country office/branch is a separate “company”. So in Billund, it’s LEGO
A/S. In Enfield, it’s LEGO Systems, Inc., etc.
I don’t know the specifics (I try to steer clear of legal stuff), but the name
to refer to the thing that you know as “LEGO”, and you once referred to as “The
LEGO Company” is “The LEGO Group”.
Hope that helps.
Jake
---
Jake McKee
Community Liaison
LEGO Community Team
|
|
| |
"Jake McKee" <sink@countersinkdg.com> wrote in message
news:IDGJJE.1or5@lugnet.com...
> In lugnet.general, Brian Kendig wrote:
>
> > So I think the answer is that Lego doesn't even know what it wants to be
> > called.
>
> You'd think :)
>
> Actually, the background comes down to legal and tax issues. As I
> understand
> each country office/branch is a separate "company". So in Billund, it's
> LEGO
> A/S. In Enfield, it's LEGO Systems, Inc., etc.
>
> I don't know the specifics (I try to steer clear of legal stuff), but the
> name
> to refer to the thing that you know as "LEGO", and you once referred to as
> "The
> LEGO Company" is "The LEGO Group".
>
> Hope that helps.
>
> Jake¬
> ---¬
> Jake McKee¬
> Community Liaison¬
> LEGO Community Team
Kinda like Prince, that became the unpronounceable symbol (the artist
formerly known as Prince), and then Prince again?
Rob
www.brickmodder.net
|
|
| |
In lugnet.general, Rob Hendrix wrote:
>
> Kinda like Prince, that became the unpronounceable symbol (the artist
> formerly known as Prince), and then Prince again?
That's enough out of you Rob; there always seems to be one "smartass" in the
group...LOL!
jt
|
|
| |
"James J. Trobaugh" <james@ngltc.org> wrote in message
news:IDGKMy.1xzF@lugnet.com...
> In lugnet.general, Rob Hendrix wrote:
> >
> > Kinda like Prince, that became the unpronounceable symbol (the artist
> > formerly known as Prince), and then Prince again?
>
>
> That's enough out of you Rob; there always seems to be one "smartass" in
> the
> group...LOL!
>
> jt
Oh, pardon my intrusion into your territory Mr. Trobaugh... :P
r
|
|
| |
In lugnet.general, Jake McKee wrote:
| |
In lugnet.general, Brian Kendig wrote:
| |
So I think the answer is that Lego doesn’t even know what it wants to be
called.
|
You’d think :)
Actually, the background comes down to legal and tax issues. As I understand
each country office/branch is a separate “company”. So in Billund, it’s LEGO
A/S. In Enfield, it’s LEGO Systems, Inc., etc.
I don’t know the specifics (I try to steer clear of legal stuff), but the
name to refer to the thing that you know as “LEGO”, and you once referred to
as “The LEGO Company” is “The LEGO Group”.
Hope that helps.
Jake
---
|
Yeah, and LEGO Brand Retail is separate from Shop@Home. There’s a tax rule out
there between having an online store and that same company having a retail store
regarding taxes. Bottom line, If Shop@Home and Brand Retail were part of the
same “company”,if you ordered from Shop@Home, and it was shipped to a location
in NJ, NY, MA, VA, FL, CT, GA, CA, WA, MN, and IL, you’d be charged state sales
tax in addition to shipping (since that’s where the LEGO stores are located).
Right now, since Shop@Home is in CT, all CT addressed have to be charged tax and
shipping. (I also witnessed this when I went to order from Circuit City with
free shipping--I still got charged state tax, so there was no difference going
down the street to buy it locally.)
Think of it this way--by LEGO being split into separate companies, it saves most
consumers a little bit of money, and diversifies the companies as well.
-Scott
|
|
| |
In lugnet.general, Rob Hendrix wrote:
>
> "James J. Trobaugh" <james@ngltc.org> wrote in message
> news:IDGKMy.1xzF@lugnet.com...
> > In lugnet.general, Rob Hendrix wrote:
> > >
> > > Kinda like Prince, that became the unpronounceable symbol (the artist
> > > formerly known as Prince), and then Prince again?
> >
> >
> > That's enough out of you Rob; there always seems to be one "smartass" in
> > the
> > group...LOL!
> >
> > jt
>
> Oh, pardon my intrusion into your territory Mr. Trobaugh... :P
That's Ambassador Trobaugh to you mister! :)
jt
|
|
| |
In lugnet.general, James Trobaugh wrote:
> That's Ambassador Trobaugh to you mister! :)
Power Corrupts!
Didn't take long, did it, JT! you don't see ME going around insisting people use
my many titles, do you? Didn't think so.
Help, I'm being oppressed!
++Lar
|
|
| |
"Larry Pieniazek" <larry.(mylastname)@ascentialsoftware.DOT.com> wrote in
message news:IDGyDp.oH5@lugnet.com...
> In lugnet.general, James Trobaugh wrote:
>
> > That's Ambassador Trobaugh to you mister! :)
>
> Power Corrupts!
>
> Didn't take long, did it, JT! you don't see ME going around insisting
> people use
> my many titles, do you? Didn't think so.
>
> Help, I'm being oppressed!
>
> ++Lar
Um, you're professional titles or the ones we use here....err, the ones we
can't use here in fear of breaking the ToU?
:-P
--Rob
|
|
| |
In lugnet.off-topic.fun, Larry Pieniazek wrote:
| |
In lugnet.general, James Trobaugh wrote:
| |
That’s Ambassador Trobaugh to you mister! :)
|
Power Corrupts!
Didn’t take long, did it, JT! you don’t see ME going around insisting people
use my many titles, do you? Didn’t think so.
Help, I’m being oppressed!
|
Bloody peasant. That would be “repressed”. Sorry to get all pendantic (sic) on
your butt, but that’s one of my favs. Incidently, my daughter was lucky enough
to be in NYC last weekend and see “Spamelot” with Hank Azaria et al. I would
take that opportunity over attending a Brickfest, I believe...
JOHN
|
|
|
