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Subject: 
Re: VP of lego direct Q&A Transcript
Newsgroups: 
lugnet.technic
Date: 
Fri, 22 Feb 2002 03:34:03 GMT
Viewed: 
1067 times
  
In lugnet.technic, Richie Dulin writes:
In lugnet.technic, Allan Bedford writes:
However, I stand by my point that were it my company I would use it as a
guage of what might be missing from my own catalog and try to remedy that
situation.  It's free marketing data.  You don't have to put out a set and
watch it flop.  You just look to see which of your own old sets are already
selling.  Maybe it at least gives you a *hint* of a product you could at
least *consider* reissuing.

And you think they're not doing that already? IIRC the Guarded Inn was
pretty popular on eBay...

I believe they're doing exactly that.  Did my comments lead you to believe
that I felt otherwise?

...and the Metroliner was fairly popular...

(...and cypress trees and train doors if you want to consider parts as well
as sets).

I think it's an excellent tool for all kinds of market data.  It's a
completely open arena.  It's pure supply and demand.  But in the end you are
able to surmise what demand you might be able to supply.

Regards,
Allan B.



Message has 1 Reply:
  Re: VP of lego direct Q&A Transcript
 
(...) So you do think LEGO's got it right? (...) Are you serious? "...if it were my company I would use it...and try to remedy" implies fairly strongly that what you suggest is (in your mind) different to what's happening now. And the overwhelmingly (...) (23 years ago, 22-Feb-02, to lugnet.technic)

Message is in Reply To:
  Re: VP of lego direct Q&A Transcript
 
(...) And you think they're not doing that already? IIRC the Guarded Inn was pretty popular on eBay... ...and the Metroliner was fairly popular... (...and cypress trees and train doors if you want to consider parts as well as sets). Cheers Richie (...) (23 years ago, 22-Feb-02, to lugnet.technic)

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