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In lugnet.space, William R. Ward writes:
> "Mark" <snowleopard@foxinternet.net> writes:
> > In lugnet.space, Jonathan Wilson writes:
> > > So, a space legend while starwars is out means less people buy starwars
> > > (which is bad for TLC for obvious reasons) plus less people buy the
> > > space legend.
> >
> > Okay, sure. Who knows why? I mean really know why? Only the nice
> > men/women in suits sitting in an office somewhere.
>
> Well, Brad Justus (Senior VP of Lego Direct) spoke to this issue a
> little bit at BricksWest, and the understanding that I took from that
> is pretty much exactly what Jonathan was describing. It's for
> marketing reasons, not because of any restrictions in the Star Wars
> contract (which had been the prevailing theory on LUGNET prior to
> that).
>
> I think there is another valid marketing reason as well, though: who
> would buy them? LEGO's primary market audience is 12-year-old boys,
> not AFOL's. Certainly, lots of AFOL's would buy the Space Legends
> sets, but kids most likely won't.
I work in a toy store. (as I have stated a few times.) A lot of parents refuse
to buy Star Wars sets on the grounds that they are violent. These same people
do buy Life on Mars. (which like classic space was/is geared toward exploration
rather than conquest) Now that said, I do belive that their is some overlap in
the Space and Star Wars market. Roughly about as much overlap as in the Harry
Potter and Castle market. At any rate I like most others may not like TLCs
position, but what can we do but wait?
> Blue boxes with wings don't have
> much appeal to today's 12-year-old, I think.
There are a lot more than just blue boxes with wings in the Classic Space line.
> At least, not without a
> video game, Saturday-morning TV show, and perhaps feature film tie-in...
You must be thinking of the children who want action figures not the children
who want a good construction toy. (There lies TLCs biggest marketing problem
right now.)
-Mike Petrucelli
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