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In lugnet.space, William R. Ward writes:
> "Mark" <snowleopard@foxinternet.net> writes:
> Well, Brad Justus (Senior VP of Lego Direct) spoke to this issue a
> little bit at BricksWest, and the understanding that I took from that
> is pretty much exactly what Jonathan was describing. It's for
> marketing reasons, not because of any restrictions in the Star Wars
> contract (which had been the prevailing theory on LUGNET prior to
> that).
>
> I think there is another valid marketing reason as well, though: who
> would buy them? LEGO's primary market audience is 12-year-old boys,
> not AFOL's. Certainly, lots of AFOL's would buy the Space Legends
> sets, but kids most likely won't. Blue boxes with wings don't have
> much appeal to today's 12-year-old, I think. At least, not without a
> video game, Saturday-morning TV show, and perhaps feature film tie-in...
>
> --Bill.
Well, I'm a twelve-year old boy. And I would much rather prefer the 'blue
boxes with wings.' I mean, does galaxy commander look like a box with
wings! And (to get a bit off-classic-space) does mission commander look
like one? I would much rather prefer an FX-star patroller than TWO Jedi
Starships... I think if the kids actually new about older sets, alot of
them would change their mind. And the last time I watched a movie? 2 weeks
ago.
John Kruer
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