Subject:
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Re: You know what annoys me?
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Newsgroups:
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lugnet.off-topic.fun
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Date:
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Fri, 9 Nov 2001 15:23:24 GMT
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Viewed:
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1861 times
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In lugnet.off-topic.fun, Dave Schuler writes:
> In lugnet.off-topic.fun, Richard Marchetti writes:
> > In lugnet.off-topic.fun, Scott Arthur writes:
> > > You remember the Ad. You talk about it. Its works.
> >
> > Not if the goal is to sell product.
> >
> > I never buy whatever product that Snuggles bear represents. As far as
> > branding goes I guess they can think of themselves as having successfully
> > made me remember a product I never buy. Weeee!
>
> Precisely! I made a deliberate effort not to purchase Taco Bell products
> while they had that awful spokesdog because the commercials annoyed me so
> much.
Now you have went and told be the brand name. ;)
Scott A
> A memorable ad campaign is only successful if it motivates a consumer
> to purchase the advertised product. If an ad inspires me *not* to buy that
> product, I'd say it failed (and, of course, I'm the most important consumer!)
>
> Dave!
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Message is in Reply To:
 | | Re: You know what annoys me?
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| (...) Precisely! I made a deliberate effort not to purchase Taco Bell products while they had that awful spokesdog because the commercials annoyed me so much. A memorable ad campaign is only successful if it motivates a consumer to purchase the (...) (25 years ago, 9-Nov-01, to lugnet.off-topic.fun)
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