Subject:
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Re: You know what annoys me?
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Newsgroups:
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lugnet.off-topic.fun
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Date:
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Fri, 9 Nov 2001 14:30:34 GMT
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Viewed:
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322 times
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In lugnet.off-topic.fun, Richard Marchetti writes:
> In lugnet.off-topic.fun, Scott Arthur writes:
> > You remember the Ad. You talk about it. Its works.
>
> Not if the goal is to sell product.
>
> I never buy whatever product that Snuggles bear represents. As far as
> branding goes I guess they can think of themselves as having successfully
> made me remember a product I never buy. Weeee!
Precisely! I made a deliberate effort not to purchase Taco Bell products
while they had that awful spokesdog because the commercials annoyed me so
much. A memorable ad campaign is only successful if it motivates a consumer
to purchase the advertised product. If an ad inspires me *not* to buy that
product, I'd say it failed (and, of course, I'm the most important consumer!)
Dave!
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Message has 2 Replies:
 | | Re: You know what annoys me?
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| (...) Precisely! Dave!, Dave!, I'm surprised at you. The sad fact is, you *aren't* their most important consumer (at least you aren't the demo they're after). That would be the 18 & under crowd. It sounds like someone is becoming old and (...) (23 years ago, 9-Nov-01, to lugnet.off-topic.fun)
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Message is in Reply To:
| | Re: You know what annoys me?
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| (...) Not if the goal is to sell product. I never buy whatever product that Snuggles bear represents. As far as branding goes I guess they can think of themselves as having successfully made me remember a product I never buy. Weeee! -- Hop-Frog (23 years ago, 9-Nov-01, to lugnet.off-topic.fun)
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